Changing consumer habits has entrepreneurs across the world rethinking how their messaging and sales reach their customer base. These trends will also impact how businesses advertise and market their products or offerings. According to the Harvard Business Review, these changing consumer habits could make conventional sales obsolete. As a specific example, when it comes to […]
Technology and data make it possible to personalize marketing. Tailoring your messaging to the consumer preferences of individuals can help boost revenue while developing a more loyal consumer base. Personalization in marketing is a great way to tailor both digital ads as well as print advertising. Consumers in the 21st century—across multiple demographics—respond favorably to […]
Working with a printing company and/or database agency can help you expand your consumer base and boost your ROI on your marketing efforts. When your business outsources its advertising and marketing, it’s critical to develop a good relationship with your printing provider and database agency for optimal results. If you’ve ever wondered how to get […]
Labor shortages and supply chain issues have done a number on businesses in nearly every industry over the last year. Everyone from consumers to titans of industry is feeling the crunch. If you’re worried about the future of your direct mail campaigns and whether labor market upheaval and supply chain hiccups will affect your marketing […]
In the non-profit sector, developing great donor relationships plays a large role in the success of any cause-based organization. Research has shown that long-time, recurring donors can make or break the impact a non-profit has on the community they serve. When it comes to non-profit marketing, the best approach is one that nurtures its contributors […]
Pel Hughes is well-known for creating superior direct mail campaigns and a host of other print projects for businesses and organizations throughout Louisiana and beyond. In addition to these offerings, our technology-embracing enterprise offers data services—a crucial component to developing effective print advertising campaigns. Following is helpful information on how procuring and managing quality data […]
Our mission is to help our clients thrive. In addition to full-service print offerings, we provide cross media marketing support including email services. Merging print advertising with digital marketing is a powerful, modern approach to increasing brand recognition and boosting sales. Email marketing is inexpensive and involves minimal labor to execute because of automation. If […]
The postal service is offering some compelling promotions for 2022 that can help businesses and marketers save money on their print advertising campaigns. The USPS provides a number of resources and programs that benefit businesses and marketers. If any of these USPS promotions pique your interest, bear in mind that programs have time-sensitive registration dates. […]
Selecting great materials for packaging can be overwhelming. Today’s global business climate affords more options than ever before. One emerging trend, corrugated packaging, has become increasingly popular because of its versatility, eco-conscious benefits, and ability to minimize product damage in transit. Pel Hughes offers corrugated packaging that can be customized to mesh perfectly with your […]
Businesses today face unique challenges. One of the biggest challenges facing entrepreneurs is competition. While competition has always existed in commerce, today’s competitive climate now includes the prominent rise in e-commerce. Now that nearly any business can reach consumers across the globe with digital sales, it’s even more difficult to stand out from the crowd. […]
