Can an online marketing portal help you?

In today’s ever-changing digital marketing world, marketing pros are in constant need of the most up-to-date data sheets, brochures, logos, videos, photos, and a wide array of other digital products — in one easy-to-access and user-friendly place.

Does such a thing exist? Yes, yes it does.

It’s called an online marketing portal, and it automates all of your marketing collateral and gives it a reliable home. This is becoming increasingly more important as more and more employees turn to remote work.

What are some of the things that can be kept in an online marketing portal?

Here are just some of the resources that can be stored in an online marketing portal:

  • Sell sheets – complete with up-to-date pricing and features and services offered by your company
  • Copyright information – All the legal terms and jargon that need to be included in marketing documents if you’re in certain industries can be stored here.
  • Graphics – Logos, stock photos, videos, taglines — all of these can live on your portal.
  • Brochures, promotional items, company branded materials, and much, much more


What are some of the benefits of an online marketing portal?

Here are just a few benefits of having a centralized portal:

  • Offers customized materials on demand: Online marketing portals let users log in from anywhere, easily adapt the materials to their local needs, and they can get access to those materials very quickly.
  • Saves a lot of time: With a portal, you don’t have to spend your days customizing the marketing materials for sales reps and other members of the marketing team. That frees up your time to do other big picture things. An online portal is also available anytime, day or night.
  • Helps your brands remain consistent and in compliance with legal: The pre-approved templates that you will find in a portal online keep your brand standards high and consistent, while also keeping in check with legal regulations.
  • Manages a lot of different kinds of materials: All of those direct mailers, emails, flyers, catalogs, brochures, web pages and more will be stored in one place.
  • It can handle large-scale projects and small teams: It doesn’t matter whether you have 100 marketing pros on your team, or just one. The online marketing portal will still handle everything you need it to with the same speed and quality.

If you are in the marketing business and haven’t studied whether an online marketing portal is a good fit for your business, maybe the time is now to do just that. Happy portal hunting!


Contact Pel Hughes if you have any additional questions.



Integrate Social Media with Direct Mail

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Staying in touch with existing clients and reaching out to new clients is a vitally important task for any business owner. A business owner needs to bring in new clients and continue to provide value for the current customers. In the last few years alone, many new ways have been developed to accomplish this goal. Business owners today need to be aware of such methods as well how to use standard methods at the same time. A business owner who is able to successfully integrate social media with direct mail methods is one who will continue to flourish.

Get Personal

One of the best ways to integrate any social media and direct mail effort is via personalization. Customers tend to respond well to messages that are personalized to them. Building social media means building relationships with others. Any company should be aware of their client’s special circumstances including where they live and their specific preferences. Clients like mailings targeted to the interests they have shown to the world via social media.

Provide Benefits

An effective direct mail campaign is one that provides clients with special benefits just for them. Think about the kind of benefit you can offer your clients. Maybe access to a fashion show just for them or a certain amount off products they buy. Clients respond well to such benefits.

Publicize Your Direct Mail Efforts

Use your Facebook, LinkedIn account and other social media accounts to announce your direct mail campaign. Let your clients know what they can expect when they reach out to you and get mailings from your business. A direct mailing campaign should take advantage of all social media possibilities that exist right now. A well thought out media campaign should use all tools at the same time.

Making the Most of Popular Marketing and Communications Channels/Platforms

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Know What You Have Before Adding On

Multi-channel marketing campaigns and integration of communications campaigns like PR, direct e-Mail, blogs, and sales force materials not only need cross channel management, but the future holds an expansion of online social media marketing with communications channels, not less. Forward thinking business owners understand the value of getting very familiar with available cross-channel marketing execution platforms now, to be prepared and positioned on the forefront, as the digital and print technologies continue to advance. Moving at a break-neck pace, digital media is attempting to keep up with mobile marketing options, while print and communications platforms rethinking marketing options are racing to understand brand touch points, learning brand generation and how to keep the brand message targeted and consistent across all channels.

Communications platforms include social media like YouTube, Vimeo, Twitter, LinkedIn, Facebook, Google+ and Google Local, and Email using a business mailing list from their customer database or a purchased list of emails containing potential customers based on their documented purchasing patterns. In-product communication involves directly marketing with a commercially designed message to a target audience through their internet-connected device (PCs, laptops, mobile devices and tablets), or through their software application using ads or value offers.

Marketing and Communications Transitioning

The messages and related media produced is to be used within a market is the promotional part of the marketing mix, using a strategy of combining product information, pricing, placement, and promotional incentives. These must all be developed into a consistent look and feel through strategic use of the elements of branding such as logo, colors, slogans, and message statements. Brick and mortar customer service transitioned into digital customer relations, marketing communications transitioned human resources into humans solutions, and what was once “the elevator pitch” is now on trend tweets, blogs, and emails.

Some of the most interesting key players integrating marketing events, emerging social marketing technologies, and traditional broadcasting media advertising include ADRevolution, HubSpot, Marketo, smartFOCUS, Vtrenz, Eloqua, and Neolane. You get key innovation focus points like delivery to customers of only the ads they want, demand generation, open platforms integrating technology, strategy, and personalized marketing interaction, optimized ROI. Online marketing management of email, direct mail, banner ads, rich media ads, Web content, keyword search advertising, landing pages, micro sites, website visitor tracking, lead generation, and telesales.

Best Utilization Method

Obviously, a business must have an integrated contact management or CRM to tie marketing results with sales results to identify what is working and what is not. Making the most of popular marketing and communications channels and platforms means having the ability to analyze performance data and weeding out the stagnant approaches from the thriving, generating ones.

Three Tips for Keeping an Active Blog

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In today’s digital age, a company’s blog could easily become one of its most successful marketing tools.  The next time you are out somewhere in public take a look around you.  How many people are passing time waiting in line, taking a walk, or simply sitting down with their noses and fingers buried in their cell phones or mobile devices?  These people could be consumers researching a product or service they are interested in buying.  Wouldn’t it be great if they were researching your product or service in their spare time?

What steps can you take to be sure your company’s blog stays active and helps you market your products or services?

  1. Schedule it:  Marketing your company’s products or services has the ability to make or break your business.  Blogging is a great way to get word of mouth about your products or services out there.  Make your blog a priority every single day.  Every aspect of your business can be an inspiration, from new products or services to money saving tips.  Keep your customers informed and intrigued.

  2. Maintain a Fresh Collection of Topic Ideas:  Here is where being in touch with your customer’s needs can put you light years ahead of your competition.  Your customer service representatives are your best to start.  Find out what questions and concerns are most popular with your customers.  Consider picking a few items and expand them on a Frequently Asked Questions (FAQ) page.  Monitoring similiar businesses is important too.  Considering reading other industry blogs or setting up Google Alerts to help you keep up with new industry trends.

  3. Consider Hiring a Writer:  Writing is not something that comes easy to everyone.  Yes, it is very important to be informative, but you also need to keep your audience’s attention.  If you find that you cannot keep people informed, yet entertained, perhaps it is time to consider hiring a professional writer.  An informative and professional looking website or blog can ensure repeat visitors, and perhaps even repeat customers.

Are Bindery Services Worth The Investment?


Full-time staff at excellent bindery service companies are skilled at quickly performing graphic arts binding and print finishing solutions. You’ll actually find lower expenses when using professional bindery experts because your temporary employees often make errors and waste materials simply because of the learning curve for each custom project. Small companies literally do save money partnering with other companies for operations they need occasionally, rather than hiring another full-time staff member with all the benefits. Bindery outsourcing is not only a cost savings, but you have a guarantee the job will be ready when you need it, and the result is a perfect product.

A bindery specialist company provides professional finishing for any type of document or print media.

  • First-time perfect binding
  • Spiral and wire-O punch and binding
  • Crisp folding service when needed
  • Die cutting, perforations, and scoring
  • Hand-work, fulfillment, packet assembly
  • Saddle stitching, finish over-stitching on fine work
  • Perfect touch, clean gluing
  • Assembly like in pocket folders and professional packets
  • Precision laminating

Managing the bindery staff on a daily basis is a perfect method of operations control. We also take precautions when selecting a team for each project, they are screened and trained for specialized skills because our employees are the hands-on difference that insure your finished orders look exceptional every time.

Need Help Fast?

Give our friendly and professional marketing and customer care staff a call to discuss options like bound flip-books, homeschooling materials, any custom print work assembly, seminar workbooks, family tree booklets, bulk order reports, analysis or power point follow-along reports, custom cookbooks, or glossy print catalogs. We can service all of your multiple media bindery needs! Just get in touch with our team!

How Printers Can Improve Their Marketing Efforts


Marketing materials, especially for franchised companies with a strong online presence, is important to the branding of your merchandise with your name and logo. An online store for your marketing materials is no longer a convenience for your clients but a necessity and expectation. There are plenty of companies that specialize in such sites to make management of your online store quick and simple without need to hire an in house employee specifically to fill that role.

Latka Communications is one such company with a proven track record of success with filling the needs of company marketing materials and the handling of their orders. They specialize in providing your custom printing solutions, with custom printed items from newsletters to books. Items can be published to your website, or mailed in physical form directly to a client or to a retail storefront. This service allows you to focus on your own job of running the company successfully while we take care of the daily chore of providing these solutions to your clients.

The solution should be simple to use and easy to explain, with affordable set up to get your online store up and running. Latka Communications makes your job easier by accounting for shipping logistics by incorporating shipping with confirmation, verifying placement of an order through email, and allowing for re-order and replenishment purchases based on your client’s use of the product. Billing is customizable according to your company’s needs.

Latka Communications offers the perfect service for your online site service of marketing materials. Visit the website to see these most commonly offered features along with more detailed descriptions of customization options. By incorporating and using their knowledge and experience you can help your company increase profits through online sales.

Improving Response Rates from Your Mailing Campaigns


Mailing campaigns are an important marketing and advertising strategy, but it can become too costly when response rates are low.  To improve response rates for your mailing campaign, follow these easy tips.

Find Your Target Audience

Because mailers are not the cheapest form of marketing, it is crucial to find your target audience. When mailers are sent to the right people at the right time, they are highly effective at creating leads or sales. Sending out fewer mailers to highly targeted audience will often have better response results than sending out higher volumes of mailers to a poorly targeted audience.

Consider Using Postcards

Mail that has to be opened is often thrown away before the recipient has a chance to see what great offer awaits them. The advantage of using a postcard is that all the information you want to convey is readily available.

Make a Response Easy

People prefer to respond to mail offers in different ways so make every option available. Include a form for a mail response, a phone number, a web address for online responses and an invitation to any social media sites you use.

Use Easy-to-Understand Language

Because a mailer is a paper version of a sales person, the tone should be conversational. Avoid using technical terms or industry jargon in order to make the recipient feel comfortable with your offer.

Highlight the Benefits of Your Product

Emphasize what is most important to the potential customer. Make it very clear what solutions your product or offer have for the customer. People generally are not interested in anything that does not directly benefit them.

Track Your Efforts

To continually improve your response rates, make sure you are thoroughly tracking each mailing campaign. Use the data to find trends and learn what works and what doesn’t.

5 Simple Tips for Improving Landing Page Conversion Rates

Every small business needs a website, but it’s important to make sure that people who find your website use it to become your customers.  In most cases, great graphics aren’t going to make them make a purchase.  These five strategies, however, have been shown to increase conversion rates.


  1. Have an e-mail newsletter sign-up.  Signing up for the company newsletter means that your viewers will be reminded about your company on a regular basis.
  2. Offer a printable coupon.  Having a coupon that customers have to print out will get them to come into your physical location, and you’ll be able to keep track of your conversion rates manually.  If you sell online, give a coupon code.  Ideally, tailor each code to your different landing pages.
  3. Offer a flash or lightening deal.  If people think that a deal is going away, they’ll be a lot more likely to take a risk with a new product or business.  Of course, make sure that you can handle the quick surge in orders that these deals tend to produce.
  4. Make it easy to contact your business.  If your business relies on selling a new product or customization, you want to make sure that new customers can easily reach you.  Prominently display your phone number and e-mail address, and make sure that both are answered promptly.
  5. Keep it relevant to their search terms.  The most important aspect of a landing page is that the people who find it should be interested in your product or service.  Simply attracting everyone with a general interest will lead to a lot of people taking a quick look and leaving.

Targeted, Personalized, and Web-To-Print Expected to Grow Fastest


In order to grow your business, targeting marketing practices is extremely important. The more personal the advertisement, the greater the chance of the information landing home with the potential customer. In order to do this, utilizing different forms of marketing is key. One of the fastest growing methods for performing this action, especially at the local level is through a Web to print (also known as Web 2 Print) format. This method of marketing uses both traditional, print based marketing and Internet based options in order to best reach a perspective client.

The fact of the matter is some people respond better to local advertisements they receive in the mail while others are more likely to interact with an ad they see on their social media account. Due to this, it is very important for any business to obtain and source their information and use variable data they receive in order to convert their Internet visitors and possible clients into print recipients of marketing material, which can help drive sales up through the roof.

With the help of Web to print marketing, a company can obtain all of the specific information they need o a key demographic, ranging from the products they are more likely to purchase to the kinds of services they like. From there, they can alter their print marketing campaign and send out the mailers, posters or other marketing material directly to the customers. This way, the company uses the benefits of the Internet while producing the close, personal material of a traditionally produced marketing campaign. With the utilization of both of these formats, it is possible to take advantage of all of the different benefits and services available and to also grow the company faster than ever thought possible.

Cross-Selling Your Marketing Campaigns


When it comes to increasing the bottom line of your business, cross-selling is one of the first places to look. It’s commonly accepted that it’s far more expensive to win new customers than to retain existing ones – up to 7x more expensive, according to Kiss Metrics – and so getting your current customers to spend more becomes an attractive alternative.

To persuade people who already do business with you to buy more of what you sell, certain marketing considerations need to be taken into account to make the most of the opportunity.

Learn Where Cross-Selling Works: Not all of your products or services will be suitable to suggest associated items that the customer might also want. Take care to market only those that make sense as a combination, and be sure to test those assumptions against actual sales figures.

Pick Your Channels Carefully: Some marketing channels lend themselves more to cross-selling than others, depending on your brand and the industry you serve. Try them all, but only keep those that you can prove drive a bigger spend.

Target to the Correct Customers: There are some customers who simply aren’t a good fit for broader sales. Certain types of returning customer can actually cause you to lose money, so it’s important to target only the right ones, as this Harvard Business Review article explains.

Don’t Ignore the Data: If your sales figures say that certain campaigns aren’t working, don’t be afraid to pull the plug. Your efforts are better spent on those that spike your sales, and ineffective cross-selling runs the risk of alienating customers.


Done well, cross-selling can be the perfect antidote to a slow sales period. Just make sure you’ve targeted correctly and keep testing to prove your tactics are truly working.