5 ways to take your brand outdoors with summer marketing

Did you know that summer is the best season to market your brand to potential clients?

  • Customers are more receptive to messages when it’s warm outside
  • Many brands fail to market during summer months, which creates more opportunities for you
  • Warm temperatures increase the perception of value, so customers are more likely to buy when temperatures rise


Using these 6 print marketing tips will give your business the boost that will help your brand stand out when promoting outdoors or outside of your businesses location.

 

  • Promotional products

 

When people are attending outdoor events, they walk around looking for reasons to visit your booth or display area. In New Orleans this is usually because it’s about 200 degrees. What better way to entice them and also promote your business by offering them promotional products that are fun and useful?

Pel Print suggest:

  • USB powered fans
  • Koozies
  • Drawstring bags
  • Cooling towels

promotional products pel print pel hughes

 

 

  • Full color custom branded banners, table covers and canopies

 

If you are going to be outside at a local festival, street fair, or any number of summer events, you will need to stand out from the crowd. Make sure your space is dressed to impress with full-color banners and table covers. Also, go big and bold with a branded canopy and your business is sure to be seen.

 

  • Promotional flags outside of your business

 

Promotional flags are an easy and affordable way to tell everyone where you are located. It’s important to take full advantage of your outside space and flags help you do that. You can get branded teardrop flags or feather flags with your logo and colors imprinted on them and they are built to last.

 

 

  • Window Graphics

 

Having well-designed and printed signage along with appealing window graphics is vital to helping your business pop visually to those who are passing by. If you don’t have a sign or window graphics, you are making it that much harder for customers to find you. Having professional signage will increase your likelihood of walk-in traffic and also shows that you are a professional business with a clear sense of who you are while dominating the landscape.

 

 

  • Car door magnets

 

Brand your business on-the-go with car door magnet printing. Maximize your reach by recruiting friends, family members, and employees to sport your car door magnets on their vehicles, too – and if you have a fleet of work vehicles, make sure your branding is evident on each.

 

Ready to heat up summer sales with a powerful branding campaign? Contact Pel Hughes today to discuss your next project!

What’s CMYK, Pantone and RGB color?

In the world of print and design, color plays a huge role in helping your marketing materials stand out from the crowd. On the one hand, a gorgeous design and lovely colors can draw attention and strengthen your brand’s image, while on the other hand, weak or clashing hues can result in a less than eye-catching design.

So what are the things you need to know about color and printing to create your best work?

Let’s start off with talking about the differences between the two main color models, RGB and CMYK.

These two color models have very specific roles in the print and design world, and we’ll explain them here.

 

RGB

(red, green, blue) is what we call an “additive color spectrum.” This means that in the RGB model, red, green, and blue produce every other color by “adding” together into something new.

 

In this system, color is emitted from natural or produced light. When they are added together, they produce white light. This is the color spectrum that is used to create images on all types of screens (computer, television, phone, etc.)

When the RGB colors are combined, they actually create the next model we will cover: CMYK.

  • Green and blue create cyan (C)
  • Red and blue create magenta (M)
  • Red and green create yellow (Y)

RGB colors pel print

CMYK

(cyan, magenta, yellow, black) is what we call a “subtractive color spectrum.” This means that in the CMYK model, cyan, magenta, yellow, and black produce darker colors as they’re added together.

In this color system, color is produced by absorbing light. When they are added together, they produce black. This is the color spectrum used to create rich colors on printed materials.

CMYK colors pel print

So what about Pantone?

Well, Pantone isn’t really a color system, it’s a “color matching system” that uses founder Lawrence Herbert’s numbering system for identifying, matching, and communicating colors. The system uses a numbering system to label each specific color.

By doing this, the Pantone system helps to create consistency in the printing industry. No matter where your printer is located, Pantone 199 Red will be the exact same (and so will every other Pantone color), so you can breathe easy knowing that your materials will turn out right

 

So why is it important to know the difference?

 

You should know which color system you need to use for each specific project. For example, if you know that your work will be displayed digitally on a screen, you will be using the RGB system. However, if you are designing materials that will later be printed and displayed, make sure you are working with the CMYK color system or at least understand that what you are seeing on the screen in RGB will differ from the final printed product.

 

Have questions about creating brochures, business cards, and more in vivid color? Give us a call! We’d love to help.

 

Promotional materials give your business a boost!

In today’s growing sea of brands and promotional messages, it’s easier than ever for your name to get lost in the crowd. With so many brands for consumers to choose from, it doesn’t really seem to matter if your product or service is the best of the best – if they can’t remember which one you are, your quality is irrelevant.

So are you looking for a way to break through the noise?

Promotional materials that are actually useful might just be an option worth pursuing.

Before rolling your eyes, consider the power of this age old business strategy. According to Jerry McLaughlin of Branders, an online vendor of promotional materials, American businesses spend about $20 billion on products covered in logos and brand reminders for the swamped American mind.

That number is a great indicator that these trinkets still have some incredible power when it comes to generating business.

Why, though?

McLaughlin and researchers at Arizona State University believe that when people receive a gift of any sort, they are automatically inclined to reciprocate, and this can occur in the shape of giving your company business.

So how should you choose what kind of item to give? In a 2011 article written by the New York Times, you should follow three main rules:

  1. Give an item that your audience will use in the environment where they decide whether or not to use your product or service – put your name in front of them where they’re make their decisions
  2. Differentiate your message – make it clever, make it unique
  3. Personalize the message. People love to see their own names.

 

At Pel Hughes, we’re big believers in promotional materials.

We can make personalized:

  • PopSockets (those fun rubber handles for the back of your iPhone the kids are crazy about these days)
  • Pens
  • Hats
  • Tumblers
  • Coffee mugs
  • Drawstring backpacks
  • Stress balls
  • Golf shirts
  • Reusable grocery bags

And that’s just to name a few.

Thinking promotional materials might be a good strategy for your business in 2018? Let us help you get started. 

Grab your customer’s attention with a Personalized URL (PURL)

One of the best ways to grab your customer’s attention is to make them the main event.

How?

Through customization of your campaign, of course.

No – the idea of using the first and last name of your target in an email or mailer isn’t quite novel, but the Personalized URL (PURL) seems to be the move these days.

Why?

Well, that’s easy. A PURL, when entered into a search browser, takes your target customer to a landing page customized just for them.

For example – here at Pel Hughes, we have experience making PURLs for prospective students at Tulane University. The student receives a mailer with their PURL (ex: janesmith.yourtulane.com), and when enter this unique address in their browser, they can select their interests and “meet” their advisor via embedded video.

Of course, the possibilities are endless when it comes to the content of your landing page.

Typically, PURLs are beloved for a few main reasons:

  1. They generate higher conversion rates than non-personalized URLs
  2. Activity on PURL is trackable and can be reported in real time to the creators

This means that you can easily identify and funnell your efforts towards your strongest, most interested prospects.

Think you might want to give PURLs a shot? Contact us today to see how we can make your next email or direct mail campaign pay for itself.

Can an online marketing portal help you?

In today’s ever-changing digital marketing world, marketing pros are in constant need of the most up-to-date data sheets, brochures, logos, videos, photos, and a wide array of other digital products — in one easy-to-access and user-friendly place.

Does such a thing exist? Yes, yes it does.

It’s called an online marketing portal, and it automates all of your marketing collateral and gives it a reliable home. This is becoming increasingly more important as more and more employees turn to remote work.

What are some of the things that can be kept in an online marketing portal?

Here are just some of the resources that can be stored in an online marketing portal:

  • Sell sheets – complete with up-to-date pricing and features and services offered by your company
  • Copyright information – All the legal terms and jargon that need to be included in marketing documents if you’re in certain industries can be stored here.
  • Graphics – Logos, stock photos, videos, taglines — all of these can live on your portal.
  • Brochures, promotional items, company branded materials, and much, much more

 

What are some of the benefits of an online marketing portal?

Here are just a few benefits of having a centralized portal:

  • Offers customized materials on demand: Online marketing portals let users log in from anywhere, easily adapt the materials to their local needs, and they can get access to those materials very quickly.
  • Saves a lot of time: With a portal, you don’t have to spend your days customizing the marketing materials for sales reps and other members of the marketing team. That frees up your time to do other big picture things. An online portal is also available anytime, day or night.
  • Helps your brands remain consistent and in compliance with legal: The pre-approved templates that you will find in a portal online keep your brand standards high and consistent, while also keeping in check with legal regulations.
  • Manages a lot of different kinds of materials: All of those direct mailers, emails, flyers, catalogs, brochures, web pages and more will be stored in one place.
  • It can handle large-scale projects and small teams: It doesn’t matter whether you have 100 marketing pros on your team, or just one. The online marketing portal will still handle everything you need it to with the same speed and quality.

If you are in the marketing business and haven’t studied whether an online marketing portal is a good fit for your business, maybe the time is now to do just that. Happy portal hunting!

 

Contact Pel Hughes if you have any additional questions.

 

 

Integrate Social Media with Direct Mail

, ,

Staying in touch with existing clients and reaching out to new clients is a vitally important task for any business owner. A business owner needs to bring in new clients and continue to provide value for the current customers. In the last few years alone, many new ways have been developed to accomplish this goal. Business owners today need to be aware of such methods as well how to use standard methods at the same time. A business owner who is able to successfully integrate social media with direct mail methods is one who will continue to flourish.

Get Personal

One of the best ways to integrate any social media and direct mail effort is via personalization. Customers tend to respond well to messages that are personalized to them. Building social media means building relationships with others. Any company should be aware of their client’s special circumstances including where they live and their specific preferences. Clients like mailings targeted to the interests they have shown to the world via social media.

Provide Benefits

An effective direct mail campaign is one that provides clients with special benefits just for them. Think about the kind of benefit you can offer your clients. Maybe access to a fashion show just for them or a certain amount off products they buy. Clients respond well to such benefits.

Publicize Your Direct Mail Efforts

Use your Facebook, LinkedIn account and other social media accounts to announce your direct mail campaign. Let your clients know what they can expect when they reach out to you and get mailings from your business. A direct mailing campaign should take advantage of all social media possibilities that exist right now. A well thought out media campaign should use all tools at the same time.

Making the Most of Popular Marketing and Communications Channels/Platforms

, ,

Know What You Have Before Adding On

Multi-channel marketing campaigns and integration of communications campaigns like PR, direct e-Mail, blogs, and sales force materials not only need cross channel management, but the future holds an expansion of online social media marketing with communications channels, not less. Forward thinking business owners understand the value of getting very familiar with available cross-channel marketing execution platforms now, to be prepared and positioned on the forefront, as the digital and print technologies continue to advance. Moving at a break-neck pace, digital media is attempting to keep up with mobile marketing options, while print and communications platforms rethinking marketing options are racing to understand brand touch points, learning brand generation and how to keep the brand message targeted and consistent across all channels.

Communications platforms include social media like YouTube, Vimeo, Twitter, LinkedIn, Facebook, Google+ and Google Local, and Email using a business mailing list from their customer database or a purchased list of emails containing potential customers based on their documented purchasing patterns. In-product communication involves directly marketing with a commercially designed message to a target audience through their internet-connected device (PCs, laptops, mobile devices and tablets), or through their software application using ads or value offers.

Marketing and Communications Transitioning

The messages and related media produced is to be used within a market is the promotional part of the marketing mix, using a strategy of combining product information, pricing, placement, and promotional incentives. These must all be developed into a consistent look and feel through strategic use of the elements of branding such as logo, colors, slogans, and message statements. Brick and mortar customer service transitioned into digital customer relations, marketing communications transitioned human resources into humans solutions, and what was once “the elevator pitch” is now on trend tweets, blogs, and emails.

Some of the most interesting key players integrating marketing events, emerging social marketing technologies, and traditional broadcasting media advertising include ADRevolution, HubSpot, Marketo, smartFOCUS, Vtrenz, Eloqua, and Neolane. You get key innovation focus points like delivery to customers of only the ads they want, demand generation, open platforms integrating technology, strategy, and personalized marketing interaction, optimized ROI. Online marketing management of email, direct mail, banner ads, rich media ads, Web content, keyword search advertising, landing pages, micro sites, website visitor tracking, lead generation, and telesales.

Best Utilization Method

Obviously, a business must have an integrated contact management or CRM to tie marketing results with sales results to identify what is working and what is not. Making the most of popular marketing and communications channels and platforms means having the ability to analyze performance data and weeding out the stagnant approaches from the thriving, generating ones.

Three Tips for Keeping an Active Blog

, ,

In today’s digital age, a company’s blog could easily become one of its most successful marketing tools.  The next time you are out somewhere in public take a look around you.  How many people are passing time waiting in line, taking a walk, or simply sitting down with their noses and fingers buried in their cell phones or mobile devices?  These people could be consumers researching a product or service they are interested in buying.  Wouldn’t it be great if they were researching your product or service in their spare time?

What steps can you take to be sure your company’s blog stays active and helps you market your products or services?

  1. Schedule it:  Marketing your company’s products or services has the ability to make or break your business.  Blogging is a great way to get word of mouth about your products or services out there.  Make your blog a priority every single day.  Every aspect of your business can be an inspiration, from new products or services to money saving tips.  Keep your customers informed and intrigued.

  2. Maintain a Fresh Collection of Topic Ideas:  Here is where being in touch with your customer’s needs can put you light years ahead of your competition.  Your customer service representatives are your best to start.  Find out what questions and concerns are most popular with your customers.  Consider picking a few items and expand them on a Frequently Asked Questions (FAQ) page.  Monitoring similiar businesses is important too.  Considering reading other industry blogs or setting up Google Alerts to help you keep up with new industry trends.

  3. Consider Hiring a Writer:  Writing is not something that comes easy to everyone.  Yes, it is very important to be informative, but you also need to keep your audience’s attention.  If you find that you cannot keep people informed, yet entertained, perhaps it is time to consider hiring a professional writer.  An informative and professional looking website or blog can ensure repeat visitors, and perhaps even repeat customers.

Are Bindery Services Worth The Investment?

,

Full-time staff at excellent bindery service companies are skilled at quickly performing graphic arts binding and print finishing solutions. You’ll actually find lower expenses when using professional bindery experts because your temporary employees often make errors and waste materials simply because of the learning curve for each custom project. Small companies literally do save money partnering with other companies for operations they need occasionally, rather than hiring another full-time staff member with all the benefits. Bindery outsourcing is not only a cost savings, but you have a guarantee the job will be ready when you need it, and the result is a perfect product.

A bindery specialist company provides professional finishing for any type of document or print media.

  • First-time perfect binding
  • Spiral and wire-O punch and binding
  • Crisp folding service when needed
  • Die cutting, perforations, and scoring
  • Hand-work, fulfillment, packet assembly
  • Saddle stitching, finish over-stitching on fine work
  • Perfect touch, clean gluing
  • Assembly like in pocket folders and professional packets
  • Precision laminating

Managing the bindery staff on a daily basis is a perfect method of operations control. We also take precautions when selecting a team for each project, they are screened and trained for specialized skills because our employees are the hands-on difference that insure your finished orders look exceptional every time.

Need Help Fast?

Give our friendly and professional marketing and customer care staff a call to discuss options like bound flip-books, homeschooling materials, any custom print work assembly, seminar workbooks, family tree booklets, bulk order reports, analysis or power point follow-along reports, custom cookbooks, or glossy print catalogs. We can service all of your multiple media bindery needs! Just get in touch with our team!

How Printers Can Improve Their Marketing Efforts

,

Marketing materials, especially for franchised companies with a strong online presence, is important to the branding of your merchandise with your name and logo. An online store for your marketing materials is no longer a convenience for your clients but a necessity and expectation. There are plenty of companies that specialize in such sites to make management of your online store quick and simple without need to hire an in house employee specifically to fill that role.

Latka Communications is one such company with a proven track record of success with filling the needs of company marketing materials and the handling of their orders. They specialize in providing your custom printing solutions, with custom printed items from newsletters to books. Items can be published to your website, or mailed in physical form directly to a client or to a retail storefront. This service allows you to focus on your own job of running the company successfully while we take care of the daily chore of providing these solutions to your clients.

The solution should be simple to use and easy to explain, with affordable set up to get your online store up and running. Latka Communications makes your job easier by accounting for shipping logistics by incorporating shipping with confirmation, verifying placement of an order through email, and allowing for re-order and replenishment purchases based on your client’s use of the product. Billing is customizable according to your company’s needs.

Latka Communications offers the perfect service for your online site service of marketing materials. Visit the website to see these most commonly offered features along with more detailed descriptions of customization options. By incorporating and using their knowledge and experience you can help your company increase profits through online sales.