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Tags
advanced printing
blogging
brochures
business cards
campaign automation
catalogues
content marketing
copywriting tips
database management
digital advertising
digital marketing
direct mail
direct mail copy
direct mail tips
email
email marketing
eNewsletter
flyers
flyers and brochures
graphic design
inbound marketing
landing pages
leaflets
magazine advertising
management system marketing
marketing
mobile marketing
personalization
personalized marketing
personalized url
print
print advertising
print and digital advertising
printing
printing companies
printing company
print marketing
PURLs
qr codes
social media
social media advertising
variable data printing
website marketing
writing tips
writing tips for advertising
Process vs. Spot Color: What Are They and What Should You Use?
Blogs, Print, UncategorizedAs a designer, one of the most important decisions you must make is when to use specific types of color. For years, there have been debates about which color printing method is supreme: process (which uses a variety of four main colors), or spot (also known as Pantone Matching System). Admittedly, there can be a […]
3 Email Marketing Problems Direct Mail Solves
Blogs, Direct Mail, UncategorizedAlthough most of the country has transitioned to a largely digital lifestyle, the “email vs. direct mail” battle continues to thrive in the marketing world. And many are surprised that although there was an upswing in email marketing over a decade ago, there is more than enough recent research to show that direct mail has […]
5 Tips on How to Effectively Market Your Nonprofit
MarketingUnlike many businesses, nonprofits face some unique challenges when it comes to marketing. Although many assume that updating a webpage and sending out a newsletter is sufficient, getting the most out of your organization takes much more. Nonprofits need to develop strong relationships with donors, volunteers and even the media in order to pursue its […]