Tips For Success With Direct Mail Marketing

Segment your mailing list where it will earn you revenue: Satisfied, regular customers are the best persons to contact for additional customers. If you presently have a list of all of your clients you are half way there. The people you send mail to is what makes the process so successful. Remember, 60% of the […]

Targeting Millennials With Your Marketing Efforts

Say what you want about the Millennial Generation, there is no denying they are emerging as a dominant demographic. They are also the most diverse and smart generation the world has ever seen. Exciting data, yes, but that also means they are the most critical-thinking. Marketers must step up their game if they hope to […]

The Print Industry’s Powerful Presence

Print by the Numbers In the age of ever-increasing digital content, the print industry can seem an outdated and dying industry. However, this perception could not be more wrong. Print industry statistics illustrate that the print industry greatly surpasses the auto-industry in terms of profits and scale; it is a $640 billion business with the auto industry only $432 billion. […]