Many businesses out there are missing out on reaching a large number of potential customers because they believe direct mail marketing is not effective. The truth is direct mail marketing remains a powerful tool to reach new customers. Below are few myths about direct mail marketing debunked. The Younger Generations Do Not Respond. This […]
The answer to this question is an unequivocal “yes”! In fact, mobile marketing should be a fundamental component of any marketing campaign. According to Global Web Index, “the world’s largest study on the digital consumer”, over 80% of internet users own a smartphone. These users are on the go and are constantly checking text messages, email, and chatting on […]
For any company that strives to gain new customers or meet the needs of its clients, a reliable printing company is an essential asset. Some printing companies may promote their rock-bottom prices, but when it comes to professional printing needs, cutting corners to save in the short term can bring disastrous results in quality and […]
Direct mail campaigns can be terrific marketing tools. While e-mail marketing can be mistaken for spam or deleted without opening by busy recipients, direct mail offers an opportunity to stand out. One of the best ways to get a response is to craft a strong Call to Action (CTA) with every message. Here are three […]
· How Much Is Too Much Blogging? For most businesses and personal blogs-posting once a week is the norm. But blogging frequency will not be the same for all. There are a few areas that you will need to investigate before you can decide on the perfect number of postings for your blog. […]
If there is one thing customer’s love, it’s the ability to choose. Multi-channel marketing provides customers with choices and, in turn, provides your company with increased profits. It’s 2016, and yet still some businesses aren’t taking advantage of all of the benefits that multi-channel marketing has to offer. In fact, some don’t even know what it […]
Websites are no longer just visual representations of brands and companies. In fact, they play a pivotal role in any online marketing or SEO campaign. No truer is this then when it comes to effectively marketing products and services to core, niche and mass audiences. With this in mind, your website content has to be […]
According to a TechnologyAdvice survey, 45.8% of subscribers consider business emails as spam when they perceive they are emailed too often. It was also the most cited reason as recommendations of how businesses could improve their email efforts at 43.9%. Ignoring the importance of the frequency of your email campaign can have a devastating loss […]
When most of the mail being delivered by the Post Office seems to be catalogues and direct mail coupon offers, it would seem that the tech-savvy Millennial generation would likely ignore those daily offerings, since they appear to enjoy their interaction with portable technology more than paper. If your company provides services targeted at that […]
When starting a marketing campaign for your business or company, the first thing you want to establish is a way to track the success of your campaigns. This will help you figure out what is working for your company and what’s not working. By establishing clear cut ways to track your marketing efforts, you can […]
