Entries by PelHughes

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Targeted, Personalized, and Web-To-Print Expected to Grow Fastest

In order to grow your business, targeting marketing practices is extremely important. The more personal the advertisement, the greater the chance of the information landing home with the potential customer. In order to do this, utilizing different forms of marketing is key. One of the fastest growing methods for performing this action, especially at the […]

How to save money using direct mail

No other advertising platform has stood the test of times better than direct mail marketing. Below are some tips to get your campaign started. 1. Start out with a standard template. Templates create the foundation for all your mail campaigns and are as easy to use as personalized business letterheads, envelopes and stationary. This template […]

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Cross-Selling Your Marketing Campaigns

When it comes to increasing the bottom line of your business, cross-selling is one of the first places to look. It’s commonly accepted that it’s far more expensive to win new customers than to retain existing ones – up to 7x more expensive, according to Kiss Metrics – and so getting your current customers to spend […]

Why Advertising in Newspapers is Still Effective

Should You Consider Newspaper Advertising? Each year, articles appear online bemoaning the death of newspapers and saying that websites will soon put old fashioned broadsheets out of business for good. Yet, each year, some newspapers continue to thrive as others shut down, suggesting there is still a viable market for newspaper publishers who know what […]

Ideas for Your Next Print Marketing Campaign

Ideas for Your Next Print Marketing Campaign Print marketing is certainly not dead, as some internet devotees would have you believe. It still holds an important place in your overall marketing plans. Here are some ideas that will help your next print marketing campaign stand out from the rest. Print Marketing Is More Unique The […]

Three Effective Tips for Making Print Interactive

Have you been looking for ways to improve your print marketing efforts? If so, there’s great news. By following three simple tips, you’ll be well on your way to making your print ads, labels, and content come to life. Start Using QR Codes QR codes might look like funny barcodes, but they are an excellent […]

Are Your Social Pages Doing Well? The Importance of Goals and Indicators

Social Media has reshaped marketing, and the rules of social media are constantly changing. Business should be prepared to track the health of their social media investments, and must constantly evaluate and reevaluate the right indicators to measure. Complexity Social media goal setting may not initially seem as complex as other areas of business, but […]

Email Marketing and Small Businesses

Time has changed for everyone in the world, especially for anyone in business. Whether the business is small, large or a corporation, technology has changed the way businesses market their company. Technology is everywhere in businesses and private homes and the Internet is becoming the fastest way to keep in contact with customers. Email marketing […]

Common Email Marketing Mistakes

An email marketing campaign should be an integral part of your overall marketing strategy. However, an email marketing campaign needs to be done right or you might as well have not bothered to do one at all. The emails you send to your customers, and your potential customers, are the face of your business. In […]