Nothing surpasses the effectiveness of a direct mail when used correctly, in driving that much-needed traffic to your website. Why so? By placing more emphasis on a specific market, using a particular call-to-action, the response is ultimately maximized in this segment. Increasing website traffic via direct mail involves a combination of tact and skill to […]
Direct mail marketing is not dead. On the contrary, many companies still have great success doing things the old-fashioned way. They’re just more focused on what they send, who they send it to, and how they send it. So make your next campaign a success with these helpful tips: Target your market Don’t sell sand […]
Simplicity is ultimate sophistication when it comes to designing your fundraising direct mail. It needs to be in such a way that grabs the recipient’s attention. Indeed, the more details you add, the more likely that your mail will end being trashed. Below are three vital ideas to incorporate in your mail’s design that actually work. […]
5 Ways to Stand Out From the Competition In Sales Are you looking for some ways to separate yourself as the best when it comes to sales? Doing so doesn’t just happen. It takes intentional steps gained through knowledge and experience. Here are 5 ways to do that. Leave the Competition Alone Bringing up the […]
What exactly is integrated marketing? These days, there are many different ways to reach both potential and existing customers. Some various avenues include mobile phones, PCs, websites, and traditional advertising, such as billboards and newspapers. Integrated marketing combines all the various ways of marketing together into one seamless approach to promote one unified vision of the brand […]
A social media usage survey by Washington, D.C.-based Pew Research Center found that social media usage has grown to 65% of adults in 2015. Social media includes such platforms as Facebook, Twitter, Instagram, Pinterest and LinkedIn. Interesting about the study was the fact that usage among seniors has tripled to 35% between 2002-2015 and women are more likely (68%) to […]
The printing industry is a diverse place. Printing ability ranges widely, and quality can also vary. There are tools everyone in the printing industry needs. These tools are necessary no matter what client you’re serving or what type of jobs you’re doing. They include a digital printer, a printer for large jobs, and a variety […]
If you have an online business, online marketing is no doubt very important these days. There are many things that you should keep in mind in order to maximize the effectiveness of your online marketing campaign, and the following are some tips that can help you a great deal. You should make sure to include […]
Many businesses out there are missing out on reaching a large number of potential customers because they believe direct mail marketing is not effective. The truth is direct mail marketing remains a powerful tool to reach new customers. Below are few myths about direct mail marketing debunked. The Younger Generations Do Not Respond. This […]
The answer to this question is an unequivocal “yes”! In fact, mobile marketing should be a fundamental component of any marketing campaign. According to Global Web Index, “the world’s largest study on the digital consumer”, over 80% of internet users own a smartphone. These users are on the go and are constantly checking text messages, email, and chatting on […]
