Even in the digital age mailboxes are flooded with flyers, trade shows are filled with brochures and desks are covered with business cards. In a sea of paper, is your print collateral getting noticed, or is it getting tossed into a recycling bin without being read? Create a Visual Identity Have you ever […]
Born on May 2, 1915 He was an only child Real name: James Wellington Hughes, Jr. Grew up at 7933 Birch Street Went to Mater Dolorosa for grammar school Was nicknamed ‘Pel’ due to a grammar school friend that was not able to pronounce […]
Every business needs to take advantages of opportunities for growth. Launching new products and advertising existing products and services can help your company to grow and flourish, even in a competitive market. Get Your Message Out Flyers and other sales materials are helpful in covering large areas without incurring large expenses. You can place them […]
LinkedIn can be a gateway for a company to brand their products and services, connect with like-minded professionals, and share information to reach new clients. By maximizing your company’s LinkedIn profile, you will be on the right step to increasing your company’s exposure. Complete Your Profile An incomplete profile with missing sections decreases the chances […]
If your product and service descriptions are not engaging, people aren’t going to bite. Instead, they’ll bypass your information and move on to a competitor who can capture their attention with descriptions that sizzle. When you remember a few simple rules, writing an effective product and service description is a breeze. Know what you’re selling. Research […]
Website banners are a great way to both monetize your website and to get the word out about your small business on the Internet. Depending on the type of site you’re running, website banners can serve two distinct purposes. A business can purchase advertising space on your website in the form of a banner. Whenever […]
Every successful business knows that a website is the gateway to making online sales happen. Yet few understand what is involved with the creation of a website. Understanding the basics allows you to know what to place on the web page that will appeal to your readership to entice them to become loyal customers. Web […]
Many marketers still incorrectly assume that the Internet usage habits of the general population have gone unchanged in recent years. In the late 1990s and the early 2000s, the Internet was traditionally something that was enjoyed in a set space in a home. After a hard day at work or school, a user would come […]
Introduction The deregulation of electricity and natural gas markets has created opportunities for retail energy suppliers to find and win new customers in very competitive markets. Pel Hughes’ experience helping our service provider clients in many of the 17 states with deregulated electricity and some of the 22 states with at least a partial deregulation […]
Often, topical current events used in a marketing campaign can be a great way to entice a targeted demographic. Not only does the audience immediately associate with the current event being highlighted, they also subconsciously associate the marketing strategy with something new; new ideas, new products and services, etc. One of the main questions when […]
