Millennials are Not Giving Up on Print

Millennials, or those people 30 and under, are tech savvy, with the ability to handle all the latest gadgetry and social media with ease. This has led to the idea that they are turning their backs on print media such as newspapers and books. When you see so many using social media, it’s easy to think this might be the case, but recent research is showing a very different picture. While they may be using paper or print less, they are far from pushing it all the way aside.

Newspapers

Many think newspapers are a dying breed because of the Internet, and the experts said the same when radio and television were invented at the time. An info graphic published by the <a href=”http://www.naa.org/millennials”>Newspaper Association of America</a> shows that 56 percent of people between the ages of 18 and 34 read newspapers, either online or in print, in any given week. People in this age group see their local newspaper as a reliable source of local information, and that affects them personally. They may not care whether it is in print or online, but they do appear to care about local information. The same study showed 10 percent of people in this age group are actual subscribers to the paper product, and an even higher number get a paper copy about once a week. About 70 percent react to ads in a paper newspaper as well.

Books

There is something about holding a book in one’s hand, and even millennials think this way. A<a href=”https://www.washingtonpost.com/local/why-digital-natives-prefer-reading-in-print-yes-you-read-that-right/2015/02/22/8596ca86-b871-11e4-9423-f3d0a1ec335c_story.html”> Washington Post </a>story cited a study that showed a fourth of college students bought print textbooks even when they were given an electronic copy free. Overall, when given the option, the same study showed people in this age group relied on e-books only nine percent of the time.