Building Keywords to Add to Your Content

Search Engine Optimization, or SEO, is the practice of adding just the right mix of the proper keywords to get your website to rank high in search engine results. This allows potential visitors to find you easily, and increases traffic to your website. While some run away screaming at the mention of SEO, it is really not a complicated process. The following three tips will help you add keywords to the content on your website, so you can increase the number of new and returning visitors to your site.

* Determine Your Purpose

First, determine what you are trying to accomplish by bringing visitors to your website. What are people looking for that they will find on your site? The whole purpose behind keyword optimization is to put the right mix of keywords into the content on your website, so your site will be picked up in search engine results. If the search engines can’t find you, neither can people that are looking for what you have to offer. Once you determine your purpose, then you can choose keywords to pepper into your content to allow your site to be on the first page of search results.

* Research Keywords

Next, research keywords for your website. There are several websites out there that will help you choose the right keywords for your website. The keywords you choose should reflect what your site is about. Your site likely already ranks high for certain keywords; keyword analytics sites can help you determine this. You should also brainstorm to think of other keywords that may be untapped. This will help you increase your search rankings.

* Check Your Keyword Density

Once you have plugged in the chosen keywords, go back to your favorite analytics tool and analyze your keyword density. Remember that too few keywords will cause your website to fall in the search rankings, but having too many keywords can also hurt you. This is called “keyword stuffing,” and is harshly penalized by the major search engines.