According to Karl Dukes, a UK marketing executive, when combined with email marketing, print mail campaigns produce more conversions than either medium used alone. In order to leverage these two mediums, you must know how to use them together effectively. Although most firms are investing in digital marketing, half of all consumers delete email messages […]
Marketing yourself or your business isn’t just about gaining new clients, although this is a vital aspect of the process. This part of marketing also includes keeping your old clients up to date with your business and making sure you’re continuously reaching out to these individuals about the specials you’re running and anything that may […]
When spending significant monetary resources on marketing, it’s important that your business derives as many benefits from those dollars as possible. Nowadays, complex statistics are easier to track, and the effectiveness of a campaign is not only about the bottom line. If you implement a marketing campaign aimed at generating sales, gaining clients, or raising […]
A QR code is a two-dimensional barcode that creates automatic links to multi-media and text-files like websites. To assess the information, one scans the QR codes using a smartphone camera. The QR codes have enabled authors, publishers and businesses to make the printed material become more attractive. The Quick Response codes allow one to transform […]
Multichannel marketing has become essential because it creates a diverse way for a business to generate profit and create shareholder value. Most customers deal with multi-channel marketing because of the different experiences and individual tastes and ways of interaction. Clients exhibit different responses depending on the channel used to market a product. The sales of […]
Make your marketing campaign unique If you use the same old worn out campaign along with the same ideas, designs and psychological ‘appeal’ as everyone else, then your scheme will lack and be treated just like everyone else’s work in that mode – thrown in the trash. Make your purpose concise Don’t veer off the […]
Marketing is a difficult thing to understand for even those that are well versed. That being said, with new developments like mobile marketing it is now more important than ever to understand how these new marketing strategies sync up with older marketing practices. Print has long been the standard when it comes to advertising, but […]
Segment your mailing list where it will earn you revenue: Satisfied, regular customers are the best persons to contact for additional customers. If you presently have a list of all of your clients you are half way there. The people you send mail to is what makes the process so successful. Remember, 60% of the […]
Say what you want about the Millennial Generation, there is no denying they are emerging as a dominant demographic. They are also the most diverse and smart generation the world has ever seen. Exciting data, yes, but that also means they are the most critical-thinking. Marketers must step up their game if they hope to […]
Print by the Numbers In the age of ever-increasing digital content, the print industry can seem an outdated and dying industry. However, this perception could not be more wrong. Print industry statistics illustrate that the print industry greatly surpasses the auto-industry in terms of profits and scale; it is a $640 billion business with the auto industry only $432 billion. […]
