Entries by PelHughes

Millennials are Not Giving Up on Print

Millennials, or those people 30 and under, are tech savvy, with the ability to handle all the latest gadgetry and social media with ease. This has led to the idea that they are turning their backs on print media such as newspapers and books. When you see so many using social media, it’s easy to […]

Developing a Multi-Channel Marketing Strategy

Marketing means being creative, which you need to be because of the amount of competition. Your business has to not only meet the needs of your consumers now, but also try to anticipate what they may want tomorrow. The more avenues or channels you can take to branch out and reach more customers, the more […]

Incorporating Videos Into Your Everyday Marketing (benefits)

One of the lesser utilized methods of marketing, including video into your everyday marketing, can drastically improve your interactions while also helping to boost and drive sales. No matter what industry you’re involved in, there is an array of ways in which you can incorporate videos into your marketing in order to boost your overall […]

Printing Trends For 2016

As with everything else, time changes the way we live and evolve and that goes for the print industry as well.  The way we used print 20 years ago is significantly different than the way we use it today and the way we will use it in the future.  The key is to watch for emerging […]

How Do I Track Direct Marketing

When starting a marketing campaign for your business or company, the first thing you want to establish is a way to track the success of your campaigns. This will help you figure out what is working for your company and what’s not working. By establishing clear cut ways to track your marketing efforts, you can […]

Can YouTube Actually Attract Attention to Your Business?

One of the most important things for any print shop owner to focus on is their marketing strategy.  It’s critical to keep costs low while attracting attention of a variety of people.  For this reason, many small business owners have started posting videos on YouTube.   While posting on Your Tube is free, it can […]

9 Ways to Keep Leads and Prospects Engaged

Sometimes the usual phone call or email is just the complete wrong way to follow-up with leads.  While tempting, keep in mind that you may catch prospects at a bad time, lead them to feeling like they’re “being sold,” or have them ask you to stop attempting altogether.  How can you spark action and interest […]

The Solution to Retail Mobile Marketing

In today’s society we are all practically glued to our smartphones; in fact, I bet the majority of you are reading this blog post from a 4.5” by 2.3” screen. It is no secret that small and large businesses have been trying to crack the mobile marketing secrets for years. From failed text messaging advertisements […]

Building a Keyword Strategy

Is it more important to post content frequently or to post content about the right topics?  Creating content with targeted keywords and phrases is vital for companies.  Below are two important steps to ensure that you can do that successfully. Identifying the Right Keywords The first step in identifying the right keywords involves answering the […]

Not Your Average Business Card

Are you looking for the finest Business Cards that instantly stand out? Not average Business Cards, then you are at the right place! Our Business Cards are customized and branded as unique as you. Choose a finishing that best complements your work either classic designs or high gloss for an eye-catching shine. What Size Is […]