John Wanamaker, a 19th century department store tycoon from Philadelphia, once said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Mr. Wanamaker had only print options at his disposal and advertising at the time was in its earliest stages, so imagine how confused he would have been if he […]
In the ultra-competitive world of local, state and national elections, it remains vital that candidates effectively get their message to voters. This means getting to the all-important young voters that can swing elections, but it also means not alienating the base of middle-aged or older voters who got candidates there in the first place. In […]
Once upon a time, print marketing was the only game in town. Flyers, banners, posters, business cards, and ads in newspapers were essentially your sole options for getting the word out about your business. Then the Internet happened. And with the advent of company websites, email lists, and social media, everything changed. In the last […]
When creating your print design, there are some common mistakes which you should avoid at all costs. These errors will make your printout look messy and unpresentable and, as a result, you can lose clients. Below are the easily overlooked aspects when setting a print layout. 1. Failure to add Bleed You will notice that […]
Creating quality content is one of the ways of ensuring that you attract the intended online audience. With the advent of social media, great imagery is playing an increasingly significant role in the world of content creation. While relevant text content is important, images can help to entice your audience to click and read what […]
Whether online or offline, creating relevant messages to communicate to your audience is hugely important. These are messages that engage with people and add value to any campaign, marketing or otherwise. As you work to create your next campaign, ask yourself, “Is this message truly relevant to my following?” What Is a Relevant Message, Then? […]
Oh, the never-ending dilemma that is social media. Now, don’t get me wrong. It can be an excellent platform when used in the proper context. However, like a “stand” up comic, who has to engage the crowd to get them to laugh, social media marketers need to “stand” out in the scene online. Therein lies […]
Everyone loves a good story, right? And with content marketing gaining prominence, it is important that your work stands out. This goal can be achieved by including storytelling within your pieces. There are several ways to include storytelling in your content. One way is to tell a story that gives your audience a reason to […]
With so much advertising being thrown at millennials, it makes sense that it takes an original message to cut through the noise. And with the rise of digital media, print ads have to work twice as hard to convey a message to tech-savvy millennials. Millennials want print ads that cut to the chase and utilize […]
A blog keeps you engaged with your industry and your community. It can position a person as a thought leader—in any business. If you are reading this, you already know that the dynamics of doing business has changed. Advertising has changed. Today’s clients expect companies to engage them. Blogging provides a straightforward entrance to the […]
