Entries by PelHughes
New Orleans and the World: A Tricentennial Anthology Book
We’re so proud to have worked on this project for Louisiana Endowment for the Humanities. This beautiful book has been the hard work of the entire team at LEH and their partners. For you print nerds, here are the paper specifications: End Sheets – 80# Starbrite Opaque Cover Text – 100# Endurance Silk Text Cover – […]
Printing with Pel Hughes: Conventions and Trade Shows
We all know that tourists come from all over the place to vacation in New Orleans, but did you ever realize just how much business is done here in the Big Easy? It might seem strange, given the…vibe..of the city, but believe it or not, we are home to the country’s 6th largest convention center: […]
Why is Brand Consistency So Important?
The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Consistency is just something that is invariable, like your coffee habit. And just like your coffee habit, brand consistency is completely necessary for the […]
5 tips to get the best response on your direct mail
Direct mail gets a bad rap, and we all know it. In an ever-evolving world of technology and marketing, there seem to be hundreds of more “glamorous” tools to connect customers with your brand, but businesses still integrate this old school method in their efforts. Why? Because direct mail is not dead. According to a […]
Why Direct Mail is (Still) Important for B2B marketing
Our world has gone digital. We receive important notifications by email or text, banking and buying are done mostly online and many prefer talking to friends via social media instead of in-person. That doesn’t mean direct mail is any less effective in a digital age. All forms of print marketing maintain relevancy in our world today. Here is why […]
Three Creative Outdoor Marketing Campaign Examples
In an ultra-competitive business world, companies have to do all they can to get and maintain customers. One medium that is often overlooked is outdoor advertising, though this is a mistake given how many people companies can reach with a single billboard or sign that is properly placed and has a great message. Keep in […]
Seven of the Best Ways to Use Video on Social Media
Social media marketing is constantly being revised to attract potential customers and clients to various websites and products. With these changes has come the use of video. Individuals on social media like their information quick and accessible. There are dozens of ways to use a video, but only the best will get you the results […]
How Influencer Marketing Can Help Your Brand
According to Nielsen’s Global Trust in Advertising Poll, “the most credible advertising comes straight from the people we know and trust.” Influencer Marketing leverages the trust we place in people that we can relate to and whose opinions we value. So, what IS Influencer Marketing? Influencer Marketing is a strategy that leverages individuals who have a […]
