So you think print is out, digital advertising is in, right? Wrong! Despite popular opinion, direct mail campaigns are still highly effective and can compete well with internet marketing. People are bombarded every day with words and images on their computer screens, and must continually fight these distractions if they are to get on with […]
Responsive sites are not built with any device in mind. Instead, they are built to be scalable to any device, no matter its size. It is a huge leap forward from mobile sites. These were sites built only for mobile devices. It usually requires the site owner to create two sites; one for mobile and […]
The promise of lower taxes and fewer regulations has many business owners excited about what 2017 is going to bring. Will your bottom line increase in the new year? There’s a good possibility it will, but you shouldn’t wait on legislation to make it happen. Take matters into your own hands and make more money […]
The importance of marketing diversity can’t be understated. There are plenty of other forms of marketing to consider…
Cross-selling is the process of selling an additional product that is related to the customer’s original purchase. Cross-selling is a vital tool businesses can use to increase sales as well as add value to the customer’s experience. Here are some tips businesses should consider to help improve their cross-selling sales numbers. Listen for the Cues It […]
The power of social media can affect your business in a dramatic way. Getting it correct, however, can be a challenge. Generally, the fundamentals of good business communications apply to social media as well. So here are four points to help build a solid foundation and grow a better relationship with your customers. Listen Closely […]
Fear and worry are most likely keeping your customers up at night. These concerns run the gamut of topics such as financial, health, interpersonal, web related and more. Regardless of the industry that you’re in, every night there are people with “pain points” specific to something that you can help to resolve. With a little […]
Nothing surpasses the effectiveness of a direct mail when used correctly, in driving that much-needed traffic to your website. Why so? By placing more emphasis on a specific market, using a particular call-to-action, the response is ultimately maximized in this segment. Increasing website traffic via direct mail involves a combination of tact and skill to […]
Direct mail marketing is not dead. On the contrary, many companies still have great success doing things the old-fashioned way. They’re just more focused on what they send, who they send it to, and how they send it. So make your next campaign a success with these helpful tips: Target your market Don’t sell sand […]
Simplicity is ultimate sophistication when it comes to designing your fundraising direct mail. It needs to be in such a way that grabs the recipient’s attention. Indeed, the more details you add, the more likely that your mail will end being trashed. Below are three vital ideas to incorporate in your mail’s design that actually work. […]
