Some observers believe the marriage of print media and mobile devices is a new advertising genre. Many experts have been touting the value of print advertising, now that so many companies better understand the benefits–and the “warts”–surrounding digital advertising campaigns.
According to Mobile Commerce Daily, the Best Buy coordination of mobile marketing with their weekly sale circular, begun in 2010, has capitalized on the interactive benefits of mobile devices with the power of print advertising. Mobile device marketing offers an important advantage over traditional print marketing: Active calls to action.
This marriage of print and digital media offers benefits unavailable with other marketing options. Immediate and personal calls to action are a graphic example. There are other advantages you can enjoy.
- Perfect your online presence with a great website and relevant social media pages.
- Publish a regular newsletter with free subscriptions for your customers and prospects.
- Combining print and mobile marketing helps deliver the “feel” and quality of your products.
Using coordinated digital and print advertising campaigns maximize your audience reach in all demographics and gains Facebook “likes” and more Tweeter followers. This combination typically results in more customers, too. More customers equal more revenue.
Your website, social media and newsletters offer another benefit. You’ll get some interested new leads that you can convert to customers. Melding print advertising with mobile devices creates engaged fans of your products or services.
Just as Best Buy uses this combination to increase sales with interactive calls to action, you can do the same for your company. Combining quality print pieces with mobile marketing campaigns gives you the cutting edge multimedia tools you need to succeed.
Integrating marketing campaigns with combinations of print and digital media can return outstanding results. When integrated with effective email marketing, print and mobile channels can increase ROI (return on investment), revenue and profitability. Using one of the top companies, like LATKA Communications, to coordinate mail or email campaigns makes it easy for you to get the most out of your advertising efforts, while enjoying budget-friendly solutions.