Retail signage—whether outdoor or indoor—can enhance your customers’ experiences. Poorly-executed signage can be confusing at best and off-putting at worst. When it comes to signage, it’s important to consider a number of factors. Is the font easy to read? Is the copy concise and understandable? Will signs be in plain view so that most people […]
Did you know that over 11 million households in the United States scan QR codes at least once a year? Now that most smartphones have built-in technology to read QR codes, more businesses are implementing these codes into their marketing strategy—particularly if a business engages in omnichannel marketing. A QR code is a great method to […]
In the wake of COVID-19, the restaurant industry has faced tremendous hardship. From long-term slumps in sales to the dangers presented by serving the public during a pandemic, it’s safe to say that the restaurant industry has endured a tough couple of years. Data backs this up, too. In 2020, restaurants saw a $240 billion […]
The right combination of words can motivate and spurn action. Developing copy that generates action from consumers involves understanding consumer psychology. Building trust with your reader, generating an urge to purchase, and developing a brand identity with the public is no simple task. Fortunately, tapping into the powerful psychology behind effective copywriting is doable when […]
Are you considering using brochures for your business? This powerful marketing tool can make a world of difference in establishing trust with potential clients and boosting your sales. Brochures are also great for enhancing your digital marketing efforts. In fact, they can help drive potential customers to your website and social media. The printing pros at Pel Hughes can […]
Every Door Direct Mail is a program offered by the USPS. This program makes sending out direct mail incredibly easy and quite cost-effective. If you’re new to hearing about this program, you may be shocked to learn just how much Every Door Direct Mail (EDDM) can help your enterprise thrive. How Every Door Direct Mail Works […]
Catalogues have a historic place in the development of commerce in the United States. The first catalogue was printed in 1848 by Tiffany & Co. Shortly thereafter, catalogues like Sears & Roebuck could be found in American households from coast-to-coast. The rise of e-commerce and app-based shopping may contribute to the misconception that catalogues have […]
Collecting, interpreting, and analyzing data has become an emerging trend in marketing and advertising. Giants of tech like Google and Facebook along with smaller enterprises throughout the United States utilize data and campaign automation to boost efficiency and analyze marketing campaigns. Pel Hughes offers a data team along with state-of-the-art software to automate your marketing campaigns. The sophisticated […]
A company logo can be an iconic, recognizable image. Some logos have such a powerful effect on us that we can instantly recognize their elements, color, and font from afar. Your company’s logo is important. It will be seen on your business cards, website, social media accounts, and even your packaging. It might seem like changing your […]
Developing a persuasive and effective direct mail campaign is an involved process. Not only should your design, font, and graphics look enticing, your copy should spurn action and reflect the value your business has to offer. Truth be told, your direct mail campaigns may require numerous revisions but the end result is worth it. Copywriting […]
