From online banking to remote learning and app-based grocery shopping, it might seem that almost everything has moved to the digital space. Even the advertising world has be rocked by this fact of 21st century life. Although digital advertising has its merits, it doesn’t mean that print should be overlooked. Print advertising still has a place—especially specific forms […]
We spend more time in the digital space than we do face-to-face. Because of this, personalization seems to be the best way to put a human touch back into commerce. Personalizing everything from direct mail to e-mail campaigns helps show a brand’s consumers that they care about the human being behind the transaction. One way […]
Print and digital advertising can help make or break a business. When talking with digital marketers, you might hear that digital is superior to print. Similarly, some printing professionals may sing print’s praises and overlook the benefits of digital advertising. The truth is that most companies benefit from utilizing a blend of both. Developing advertising […]
Using advanced printing techniques to your advantage could help your business, organization, or special event stand out from the crowd. One popular technique that can make your print materials look and feel unique is die cutting. Die cutting is a process that produces cut outs, uniquely-shaped materials, and a three-dimensional effect to printed materials. What is a die […]
Did you know that businesses who use direct mail can see higher response rates than social media advertising and e-mail marketing? It’s true; when direct mail campaigns are properly executed, they can yield great results. When considering venturing out into direct mail advertising, it is important to know what makes direct mail campaigns effective and […]
Professional graphic design can take your brand to the next level. Investing in quality design helps your enterprise develop a recognizable brand. Improperly-executed or poorly-done design, however, can have the opposite effect. Bad graphic design could cost you growth and sales by affecting how your brand is perceived. Pel Hughes is proud to offer in-house graphic […]
In the battle of print vs. digital, one benefit of print advertising is the fact that people retain more information when they read print materials when compared to digital copy, videos, and audio. The compelling effect that reading print has on memory can serve businesses who are looking to expand their consumer base and develop brand […]
Lauded psychologist, Carl Jung believed that “color is the mother tongue of the subconscious.” In other words, he believed that color affects our mood and it can influence our actions. If you’re looking to deploy a direct mail campaign, color selection is an important design element you might have overlooked. Gaining an understanding of color psychology can […]
Did you know that people have a stronger urge to take action with direct mail than they do with digital advertising? According to research conducted by the USPS, it’s true. There is clear data to demonstrate that people will respond to printed marketing materials more favorably than they would digital. While the numbers back up the […]
Now that COVID-19 is less of a threat, businesses are returning to their tried-and-true methods for reaching their clientele. As the economy opens back up, cities are hosting trade shows again. The likelihood that social distancing will continue to be practiced means that your booth at a trade show should be enticing with eye-catching banners or signage, your […]
