Reach More Customers with Direct Mail 

Are pop-up blockers, digital unsubscribes, and unopened e-mails affecting your consumer outreach? Fortunately, traditional marketing channels are a solution. You can reach more customers with direct mail. Pel Hughes explains how direct mail can drive engagement without overwhelming your customer base.  

3 Ways You Can Reach More Customers with Direct Mail 

#1 Defeat Digital Fatigue Among Consumers 

You may have noticed an influx of news articles about digital fatigue and consumer overwhelm. You may have also heard buzzwords like “digital clutter”. This a new but clear phenomenon. The concept of people feeling inundated and burdened by the torrent of digital communication they receive is actually changing consumer behavior. Consumers are taking a proactive approach to reducing digital fatigue by unsubscribing from e-mails and social media notifications, dedicating e-mail accounts specifically for brand communication and e-commerce, installing pop-up blockers, and taking a regimented approach to monitoring their screentime.  

Fortuitously, direct mail makes a great workaround for digital fatigue experienced by consumers. Moreover, there exist no pop-up blockers where physical mail pieces are concerned. Direct mail is far more likely to be read by consumers because it is viewed as trustworthy and helpful.  

#2 Harness the Power of an Emerging Trend 

While traditional forms of marketing and advertising waned during the rise of digital communication, there has been a significant revival where direct mail is concerned in the last few years. More brands, non-profits, and educational institutions are turning to direct mail to communicate with their customers, donors, and students. Direct mail resonates across numerous demographic groups, receives higher engagement, and stimulates the senses in ways that digital messaging cannot.  

Harnessing the power of direct mail at this time is smart because you can capitalize on an emerging trend while setting up your company or organization for advanced technology like direct mail retargeting and campaign automation, which makes your print campaigns less labor intensive, more effective, and budget friendly.  

#3 Establish a More Personal Connection with Your Customers 

Simply put, direct mail is more personal. It resonates with people because it reminds them of a time of more authentic communication that wasn’t as overwhelming. Moreover, modern technology makes it possible to print mail to a recipient’s legal name and tailor specific products or services to the needs of specific customers based on their consumer activity and past purchase history. Direct mail is most powerful when it’s helpful to its recipient. Pel Hughes has access to reliable consumer data and database sorting software to help you create campaigns with higher engagement.  

Pel Hughes is a one-stop shop for all your direct mail needs. We offer graphic design, campaign automation, easy online ordering, advanced printing technology and so much more to help you reach more customers with direct mail. Call us today (504) 486-8646 to get started.  

Non-Profit Direct Mail: A Success Story 

More cause-based organizations are turning to traditional forms of marketing and advertising. One method, non-profit direct mail has showed great promise in increasing donations, connecting with an organization’s supporters, and raising awareness for your organization’s work and impact. In today’s blog, we are going to discuss the Arbor Day Foundation’s success story with direct mail and why this organization chooses this fundraising medium. 

Non-Profit Direct Mail is a Resurging Marketing Method 

Digital clutter is overwhelming and exhausting to consumers. Non-profit organizations and for-profit businesses alike have become acutely aware of digital fatigue among their donors and clients. Digital advertising, while helpful at times, does present serious challenges to organizations.  

Pitfalls of Digital Outreach 

  • Nearly 70% of consumers feel overwhelmed by their e-mail inboxes and social media feeds 
  • Almost 50% of people are nervous about sharing financial information like checking account and credit card numbers online 
  • Most office workers receive over 120 e-mails a day 
  • About 40% of millennials and Gen Z consumers have an e-mail address dedicated exclusively for promotional correspondence and spam  

These figures easily make the case for the need for non-profits to generate more thoughtful messaging beyond the digital world. By focusing on quality direct mail, the Arbor Day Foundation found that they could connect with their donors and volunteers through direct mail better than they could with social media and e-mail marketing.  

Direct Mail: A Traditional Solution in Modern Times  

According to a report from The Modern Marketers, about 50% of consumers prefer direct mail to other forms of outreach from organizations and businesses. Moreover, using direct mail is a great workaround for spam filters and ad blockers. When it comes to non-profit marketing, direct mail wins over donors because it is considered one of their more respectable forms of communication.  

Benefits of Direct Mail for Caused-Based Organizations: 

  • People from all demographics view direct mail as more trustworthy than digital channels 
  • Direct mail campaigns evoke the sense of touch—one of the senses most tied to memory and action 
  • Print can easily be integrated to digital modes of communication through PURLs (personalized URLs) and QR codes 
  • Modern printing techniques and advanced technology can make direct mail campaigns more sophisticated and engaging to consumers 

Pel Hughes is a full-service printing enterprise that works with businesses and non-profits throughout the United States. We specialize in direct mail, offer advanced technology like campaign automation and database services, and provide graphic design. Give our friendly experts a call at (504) 486-8646 to request a quote.  

Creative Direct Mail: 7 Solutions to Inspire Your Campaigns

Creative direct mail drives new business, deepens connections with existing customers/clients, and helps your organization build lasting brand power.  

When we think of direct mail, we commonly think of common angles marketers take to reach consumers. Simple mail pieces may send a condensed menu to a local take-out operation or offer a small coupon to welcome new customers. Creative direct mail, however, can help your business or organization level-up revenue without overwhelming consumers.  

Below are seven solutions to make your next direct mail campaigns more creative and effective.  

7 Strategies for Creative Direct Mail 

#1 Soliciting Donations 

Using direct mail for fundraising is a wonderful avenue for non-profits. In fact, direct mail is seen as one of the most trustworthy forms of advertising among most generations and demographics. When you’re asking for money, it’s wise to use the most reputable medium possible. Another compelling reason to choose direct mail for soliciting donations is because people are overwhelmed by digital media. For instance, billions of e-mails are filtered out of inboxes or moved in bulk to trash folders daily. The bottom line: You’re more likely to connect with a potential donor when you send direct mail.  

#2 Welcoming New Employees or Clients 

Direct mail is a great way to welcome new clients or employees to your organization. Especially useful for onboarding, consider these direct mail campaigns as an easy way to give your recipients a simple-to-use jumping off point. This can involve printing personalized URLs or QR codes on your mail pieces to guide clients or employees to custom landing pages. This strategy is also helpful for providing important contact information such as e-mail addresses and phone numbers.  

#3 Marketing Medical/Dental Treatments & Procedures 

When marketing higher value medical or dental treatments, direct mail campaigns are a great way to educate patients on symptoms, conditions, and treatment options. A great example of these very specific forms of print campaigns are targeting older patients for dentures and dental restorations. Direct mail is a great method for outreach because it provides a sensory experience while building trust with potential patients.  

#4 Inviting Recipients to Events & Conferences 

If you’re in an industry that holds frequent conferences and seminars, using direct mail to fill seats is a helpful tool. Direct mail campaigns can also be used to invite people to digital conferences and webinars. The pros at Pel Hughes recommend including links or QR codes to guide recipients to landing pages where they can learn more about your events and register easily.  

#5 Connecting with People Who Don’t Use Social Media 

More people than you might think are abandoning social media and countless folks are relying on it a lot less for socializing. Likely attributed to feeling overwhelmed by life in the Digital Age as well as some of the more negative effects associated with an online presence, people have grown tired of being so accessible. A great workaround for digital fatigue is a direct mail campaign.  

#6 Targeting Consumers Who Prefer Handmade or Custom Goods 

If you run a business offering custom, artisanal goods, direct mail is likely a great option for promoting your brand. Think bakeries that specialize in custom cakes, artisanal jewelers, and so much more. Direct mail forges authentic connections—particularly when you use advanced consumer data to curate mailing lists of your ideal customers. Pel Hughes has access to respected consumer databases and offers database services to help you maintain high quality mailing lists.  

#7 Announcing a New Product or Service 

Print is an effective avenue for announcing a new product or service to your existing clientele as well as potential new customers. The best way to make effective announcements is to utilize technology that fosters personalized mail like variable data printing with compelling copy highlighting the benefits and features of new offerings.  

If you’re in the market for more creative direct mail, look no further than the friendly experts at Pel Hughes. Our full-service printing company can make print advertising a breeze. We offer graphic design, campaign automation, cross media marketing, and so much more. Give our team a call at (504) 486-8646 to request a quote.  

Direct Mail Mistakes to Avoid: Planning, Data Quality, and Postal Rules 

Direct mail is powerful but improper execution of a direct mail campaign can produce disappointing results. While design and great copy has a lot to do with effective direct mail, quite a lot can go wrong with a campaign beyond the design process. As part four of our “Direct Mail Appreciation” blog series, the pros at Pel Hughes discuss common direct mail mistakes that happen outside of design and printing. 

The following top three direct mail mistakes listed below can be avoided with proper planning, accurate data, and advice from seasoned printing companies.  

Top 3 Direct Mail Mistakes 

Inadequate Planning 

Effective direct mail campaigns involve a significant amount of planning. Before you dive into making design and stock decisions, it’s important to take a measured approach to determining what you want/need from a direct mail campaign.  

Broad objectives such as “increase sales” or “boost donations” really isn’t a great starting point. Instead, define more narrow goals. For example, perhaps you have a consumer good that isn’t selling well with certain demographics. A direct mail campaign targeted to specific consumer groups with incentives to purchase a specific item could help you determine whether low sales of a particular item could be improved with targeted messaging.  

When you combine direct mail with robust cross media marketing, direct mail can be used to reach specific consumer groups, push particular goods and services, and drive recipients to your digital channels.  

The best direct mail campaigns involve proper planning with carefully selected objectives.  

Inaccurate or Poor Data 

You can have a great plan and beautifully designed direct mail campaign fall short with inaccurate data. When targeting specific demographics, having access to high quality data is a must. Relying on poor data typically yields unfavorable response rates, which wastes your already limited marketing budget.  

When it comes to quality data, it is important to work with an experienced full-service printer like Pel Hughes. Our team has access to consumer databases of the highest quality; we also utilize sophisticated software to analyze your data and ensure that your addresses and recipients are up to date.   

Postal Rule Violations 

Violating postal rules can cause excess surcharges or rejections from the USPS. In either case, violating postal regulations could cost a sizable chunk of change. For example, exceeding margins by a fraction of an inch or placing a return address in the wrong spot could translate to surcharges incurred on every mail piece you send.  

We strongly encourage our clients to carefully review the USPS’ regulations for direct mail and to pay special attention to mail classes, address placements, aspect ratios, and standard sizes. The USPS also offers Mailpiece Design Analysts who can review your mailers and provide valuable feedback on any regulatory issues.  

Don’t let common direct mail mistakes negatively affect your campaigns. Consulting with the friendly experts at Pel Hughes can ensure that you make the most of your marketing budget. We serve businesses in an array of industries along with higher education institutions and non-profit organizations. Give Pel Hughes a call at (504) 486-8646 to learn more about our direct mail services.  

Marketing to Gen Z with Print: Key Insights & Tips

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Gen Z—or “Zoomers”—are comprised of people born after 1996. While plenty of Gen Z folks are still in high school or college, a significant portion of this generation have been in the workforce for several years. As the oldest of Zoomers are approaching their late 20s more data is coming in about consumer activity, worldview, and lifestyle and how this information relates to marketing to Gen Z. While there is still a lot to be learned about this upcoming generation, there does exist data to help marketers develop messaging that resonates with Zoomers.  

What we Know About Gen Z (So Far) 

Unlike Millennials, Gen X, and Boomers, Gen Z has lived their lives entirely in the Digital Age. The oldest of Zoomers have very limited memories of a time before continuous Internet access and smartphones. Marketers have coined the term “Digital Natives” to illustrate this fact.  

Prior to COVID-19, Gen Z was on track to inherit a more robust economy than their millennial predecessors. They are also on track to becoming the most educated generation in our nation’s history. Unfortunately, a global pandemic has caused serious concerns about the state of Gen Z’s future. Living through the pandemic on the cusp of adulthood has rooted anxiety and uncertainty among the Zoomer general consciousness as many Gen Zers were directly affected by job loss and economic instability in the wake of COVID-19.  

Despite economic challenges, younger people intend to pursue higher education and gravitate toward employment in IT, finance, and other white-collar professions. A significant portion of Gen Z were raised by parents with college education including graduate degrees. 

Zoomers are ethnically diverse and about 22% of Zoomers have at least one parent who was an immigrant. By 2025, roughly one-quarter of Gen Z will be immersed in the workforce and as of now, Zoomers account for $300 billion in purchasing power annually.  

 Tips for Marketing to Gen Z 

Some may believe that marketing to Gen Z is a solely digital initiative, but data suggests otherwise. While Gen Z is certainly attuned to digital messaging, they are far more receptive to print advertising than many think. Gen Z responds well to direct mail—particularly when mail is personalized and contains appealing messaging. Zoomers want to be acknowledged and treated with respect. Compared to previous generations, Gen Z typically isn’t as forgiving as other consumers. One bad experience will lead them to seeking out goods and services from your competitors. Earning Gen Z consumer loyalty boils down to providing excellent customer service, personalized messaging, socially responsible business practices, and superior products.  

Like Millennials, Gen Z craves authenticity and print advertising helps satisfy that need. Zoomers are acutely aware of their need to unplug from the digital world. Holding a tangible piece of mail is a great way to reach out to consumers at times when they are tired from tech. Even though this generation is comfortable with PCs, tablets, and smartphones, their preferred reading medium is print.  

When it comes to marketing to Gen Z with direct mail, consider the following strategies: 

  • Like millennials, Gen Z appreciates personalized messaging. 
  • Zoomers respond very favorably to testimonials and reviews. Younger folks trust the opinions and experiences of other consumers more than slick sales tactics.  
  • Add value with coupons, discounts, and BOGO offers. Gen Z is quite thrifty—likely because their formative years were influenced by the Great Recession.  
  • Promote a tactile experience through direct mail. As more people engage with the world in a digital way, our sense of touch is neglected more than other senses. Adding embellishments like raised varnishes and using high quality stock on direct mail helps nurture our need for touch.  

The pros at Pel Hughes can help you take your direct mail to the next level. In addition to full-service printing and graphic design, we provide access to campaign automation software, personalization tools, database services, and so much more. Give our helpful experts a call at (504) 486-8646 to request a quote.  

PVAMU 2023 Homecoming Challenge: Empowering the Future through Alumni Generosity

Introduction:

Prairie View A&M University’s 2023 Homecoming Challenge was a resounding success, thanks to the dedicated efforts of PVAMU alumni and supporters. The campaign not only achieved its fundraising goals but also exemplified the power of community engagement and philanthropy in driving positive change. In this case study, we’ll delve into the key components and strategies that contributed to the triumph of the PVAMU 2023 Homecoming Challenge, with a particular focus on the outstanding performance of the College of Nursing.

Campaign Overview:

The PVAMU 2023 Homecoming Challenge was a comprehensive fundraising campaign that involved various elements designed to maximize engagement and contributions. The campaign featured a compelling Vision Board and Leaderboard Mockup, Homecoming Challenge Intro Email, and Social Media initiatives, creating a cohesive and visually appealing narrative for participants. Additionally, an Art Asset Folder ensured consistency in branding and messaging, reinforcing the campaign’s identity across different channels.

Data Management and Personalization:

A crucial aspect of the campaign’s success was the meticulous data management process. The team cleaned and validated data lists, ensuring accurate and up-to-date information. The merging of data facilitated a seamless experience for participants, allowing for personalized communication. The integration of Personalized URLs (PURLs) added an extra layer of personalization, enhancing the connection between the university and its alumni.

Strategic Email Sequencing:

The campaign implemented a strategic email sequence, starting with the Homecoming Challenge Intro Email to generate initial interest. The Deans Variable Email and In the Lead Email maintained momentum, keeping participants informed and engaged. The Last Chance Email served as a final call to action, creating a sense of urgency. Complementary social media posts reinforced the messaging, reaching a wider audience and driving further participation.

College of Nursing Triumph:

The standout success of the College of Nursing within the Homecoming Challenge deserves special recognition. Alumni and supporters rallied together to raise an impressive $12,076, specifically benefiting Dean Allyssa Harris’s priorities, including Student Professional Development, Career Readiness, and Faculty Professional Development.

Gratitude and Future Engagement:

A Thank You and Winner Email marked the conclusion of the campaign, expressing sincere appreciation to all donors. The message encouraged ongoing support through monthly gifts, fostering a culture of sustained philanthropy. The broader impact of the $51,292 raised across various deans’ funds highlighted the collective effort of alumni in advancing the university’s mission.

Conclusion:

The PVAMU 2023 Homecoming Challenge stands as a testament to the power of strategic planning, effective communication, and community engagement in fundraising success. The outstanding achievement of the College of Nursing exemplifies the profound impact alumni can have on their alma mater. As Prairie View A&M University looks ahead, the momentum generated by this campaign will undoubtedly fuel future initiatives and strengthen the university’s legacy of producing productive individuals.

If you’re interested in a campaign like this, please reach out to us at Pel Hughes today at [email protected] or call 504.486.8646.

Secrets to Great Automotive Direct Mail Campaigns 

In automotive marketing, direct mail is your friend. Great automotive direct mail campaigns can boost sales, increase traffic to dealerships or service centers, and help your enterprise stay afloat in tougher economic times. If you’ve ever wondered how to make great automotive direct mail campaigns, the friendly printing pros at Pel Hughes have compiled some helpful tips.  

Automotive Direct Mail Tips & Tricks 

Great direct mail is professionally designed, offers significant incentives to purchase, and makes it easy for customers to take the next step in doing business with your operation. Following are some helpful tips to make your automotive direct mail more effective.  

Offer Incentives to Purchase 

A direct mail campaign that just lets locals know you exist isn’t enough. If you want to edge above your competition and make a connection with a potential customer, offering a great incentive is the best avenue for spurning consumer action. Promotional offers, discounts, and coupons should be a noticeable feature of your campaign. We recommend using larger fonts and striking borders to attract attention to your coupon, discount, or promotional offer.  

Take Advantage of Seasonal Needs 

Changing seasons can bring many folks into an auto dealership or service center. Summer, for example, is a great time to advertise with direct mail. Many people plan extensive road trips and need their cars serviced or replaced with something more reliable. Wintertime brings challenges, too as people need new tires or brakes for harsh weather. Keeping your company’s messaging in tune with the seasons can go a long way in winning over new customers or encouraging repeat business.  

Showcase Your Certifications and Endorsements 

Building trust is key with effective direct mail campaigns. Highlighting your mechanics’ training and certifications can help consumers feel secure with your service center. Announcing results of safety ratings from trustworthy third-party organizations on specific makes and models of vehicles also builds consumer trust.  

Send Targeted and Personalized Direct Mail 

Personalization and targeted direct mail make for substantially more effective campaigns. We offer tools like VDP (variable data printing) so that your mailings are addressed to the individual receiving them. We also have access to consumer databases that make it easy to send mailers to the demographics most likely to do business with your service center or dealership. Let’s say you operate a dealership that works primarily with families needing dependable sedans and minivans. Using consumer databases can help you send mail to households with children in specific neighborhoods near your dealership. Automotive businesses serving niche consumers like classic car enthusiasts can benefit greatly from targeted, personalized direct mail.  

Pel Hughes is a full-service printer based in New Orleans, Louisiana. We work with businesses and organizations in a diverse range of industries throughout the United States. Give our knowledgeable pros a call today at (504) 486-8646 to discuss your next automotive direct mail campaign.  

 

Non-Profit Marketing: Lincoln University’s Fundraiser 

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The experts at Pel Hughes were thrilled to contribute graphic design and non-profit marketing insight to Lincoln University’s recent fundraising campaign for Giving Tuesday. Lincoln University is a premier liberal arts college in Pennsylvania. As the first historically Black institution to grant degrees, Lincoln University has earned a reputation for excellence since its founding in 1854. Like other higher education institutions, Lincoln University relies on fundraising to give current and prospective students access to life-changing opportunities. The school’s participation in Giving Tuesday—a global philanthropic initiative that occurs every Tuesday after Thanksgiving—was an inspiring success.

Fundraising and Non-Profit Marketing

Raising funds is the lifeblood of any non-profit organization. Every successful fundraiser involves announcing a campaign well before the funds trickle in. In the case of a university, alumni, staff, and community members benefit from ample notice. To accomplish this, the pros at Pel Hughes produced beautiful graphic design pieces for Lincoln U’s social media, website, and fundraising web pages.

Below are some examples of non-profit marketing images our team designed.

These types of images are perfect for e-mail campaigns, social media announcements, websites, and even direct mail pieces. In addition to professionally designed images, copy should concisely reflect the need for donations as well as simple instructions for how recipients can contribute. The entire process should be as easy as possible to incentivize donors.

Lincoln University’s Results

Pel Hughes is pleased to announce that Lincoln University’s Giving Tuesday fundraiser was a heartwarming display of generosity and charity. The university received over $24,000 in donations from 161 contributors in a 24-hour timeframe. One aspect of this fundraiser that was unique was that donors could select where their funds went such as specific programs, the library, clubs, or athletic teams.

Ring in the New Year with a Great Non-Profit Marketing Plan

With a new year upon us, now is a great time to evaluate (and improve) your non-profit marketing efforts—especially when it comes to announcing fundraisers and donor events. The pros at Pel Hughes can help. We offer a host of non-profit marketing services including graphic design, database services, direct mail campaigns, promotional products and apparel, and e-mail marketing. We also have helpful non-profit marketing resources on our blog to inspire you.

Pel Hughes is a woman-owned enterprise and full-service printing company. We pair cutting-edge technology with old fashioned, client-centered service. If you’re interested in boosting the visibility of your non-profit, give our helpful experts a call at (504) 486-8646.

Submitting Files for Print: 4 Tips for Optimal Results 

Submitting files for print while exciting can feel daunting. Print, unlike digital advertising and marketing mediums, is a little less forgiving. While it is easy to make alterations and corrections to web pages and social media posts, a mistake with printing could make thousands of pieces of collateral unusable. Fortunately, the printing pros at Pel Hughes have your back. Consider the following tips before you finalize your latest print project.

4 Tips for Submitting Files for Print

#1 Proofread Your Materials Thoroughly 

Imagine that your business is about to launch a large direct mail campaign. One small mistake could cost your enterprise potential customers. Take this nightmare scenario, for example: Your direct mail campaign lists the wrong phone number. Just one misplaced numeral in a phone number could render your campaign ineffective when potential customers attempt to respond to your mailer.

Proofreading before submitting files for print is of the utmost importance. We recommend performing multiple rounds of proofreading at various stages of your campaign’s development. It’s also important to have more than one person proofreading because tiny errors—like an incorrect e-mail address or phone number—can easily go unnoticed.

#2 Ensure Your Print Files are Clean 

Before you submit a file for print, take a thorough look at all the objects within a file and its borders. “Unclean” files could affect the software printers use. You could also have unused graphics, icons, and text in your borders that weren’t properly deleted during the design process. Meticulous attention to detail can help prevent a host of problems during the printing process.

#3 Brush Up on Printing Vernacular 

The printing industry utilizes very specific vernacular. When communicating with your printer, be sure to do your best to use proper terminology and ask questions to ensure that you and your printing professional are on the same page. Our “Quick Guide to Understanding Printing Lingo” is a great place to start. Communication is highly important so that your print provider can fulfill your needs. For more tips on communicating with your printing company, check out this blog post.

#4 Know that File Size and Type Matters 

Whenever possible, print-ready PDFs are best for ensuring minimal issues during the printing process. We recommend discussing file size and type with your printer before sending finalized files to ensure that your campaign avoids time-consuming or costly hiccups. For example, your final file size should take bleeds into consideration. In the printing world, a “bleed” refers to your piece’s background extending past its borders to ensure that no unsightly breaks appear on your final printed piece.

Pel Hughes is a full-service printing company dedicated to delivering excellent client service. Our friendly experts are here to help you make the most of your print campaigns. For questions or to request a quote, give our team a call at (504) 486-8646.

Marketing Portals: 5 Benefits You Should Know About 

More businesses—of all sizes and in various industries—utilize marketing portals to streamline brand messaging across multiple departments. A marketing portal can help your enterprise save time, labor, and money. The printing pros at Pel Hughes offer Storefront—an advanced yet easy-to-use portal that can make ordering print materials, managing brand messaging, and tracking costs easy and efficient. If you haven’t delved into the interdepartmental benefits of marketing portals yet, consider the following advantages.

Top 5 Interdepartmental Benefits of Marketing Portals

A marketing portal helps more than just marketing and advertising departments. These portals can improve the work environment and efficiency of numerous departments including accounting, sales, and human resources.

#1 Make Accounting and Billing Easier 

With our Storefront marketing portal, a company can create a number of user profiles with different permissions. For example, users can have limits set on how much collateral is ordered. Accounting departments can use marketing portals to track expenses related to ordering and printing, too. This helps ensure that companies can stay within their budgets while also giving accounting professionals reliable data for making budgetary recommendations in the future.

#2 Make Collateral Accessible to Traveling Sales Professionals 

Remote and traveling salespersons often need quick and easy access to approved corporate materials like catalogs and pamphlets. Having access to a marketing portal from anywhere can make preparing for seminars, presentations, sales calls, and tradeshows that much easier.

#3 Streamline Administrative Tasks 

Administrative personnel benefit from using a marketing portal, too. For instance, an administrative assistant can easily place orders for new business cards or in-office signage with a few mouse clicks. Or, companies can choose to allow employees to order these items for themselves rather than going through their administrative department.

#4 Store HR Materials in Marketing Portals 

A marketing portal can house more than just corporate-approved direct mail, posters, and sales tools. It can also store new employee welcome packages, personnel handbooks and codes of conduct, explanations of benefits, invites for company events, and much more. HR professionals love the efficiency of marketing portals for accessing their important documents.

#5 Lighten a Graphic Designer’s Workload 

Graphic designers are often overworked—particularly when it comes to producing custom corporate materials like business cards or location-specific marketing pieces for franchises and branches. One way to lighten this workload, however, is to use marketing portals. With a portal, a graphic designer can produce one piece of collateral that can later be customized by another employee. Take business cards, for example, a designer can produce one corporate-approved card that can be later customized with an employee’s name, phone number, and e-mail address.

Our mission at Pel Hughes is to pair world-class customer service with advanced technology so that our clients can run their businesses as productively as possible. In addition to offering our marketing portal, Storefront, we provide graphic design, in-house kitting and fulfillment, campaign automation, and database services. If you’re interested in learning more about marketing portals, give our friendly experts a call at (504) 486-8646.