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Tying Print With Mobile Devices
Mobile Marketing, PrintSome observers believe the marriage of print media and mobile devices is a new advertising genre. Many experts have been touting the value of print advertising, now that so many companies better understand the benefits–and the “warts”–surrounding digital advertising campaigns. According to Mobile Commerce Daily, the Best Buy coordination of mobile marketing with their weekly sale […]
2015 DMA study: Direct mail response rates leave digital in the dust
BlogsDMA Response Rate Report 2015 – original article: here. Direct mail is over seven times more effective than all digital channels combined, according to the Direct Marketing Association Response Rate Report 2015. Median direct mail response rates to house-file lists were 3.7 percent, survey respondents reported. Email, social media, paid search, mobile and internet display […]
Email Marketing-The Importance of Tracking
UncategorizedTracking email marketing campaigns is essential to measure your success or lack of-if that happens then you will know what to do next time around. Email marketing performance and the importance of tracking are crucial for success. They allow you to see exactly how well a campaign performed or did not and why. Giving you […]