When spending significant monetary resources on marketing, it’s important that your business derives as many benefits from those dollars as possible. Nowadays, complex statistics are easier to track, and the effectiveness of a campaign is not only about the bottom line. If you implement a marketing campaign aimed at generating sales, gaining clients, or raising awareness, keeping accurate, detailed records can help improve your business’s strategy in the future. If you answer to your company’s boss, executives expect data to back up their advertising investments, meaning it’s imperative to track your successes–and failures! Consider these three tactics for getting more data from your marketing campaigns.

Embrace Internet data-collecting resources.

Educate yourself about applications such as Google Analytics, one of the many free feature that allows you to tag and track links you include in emails, tweets, blog posts, or on Facebook. By taking the extra step to utilize the easy URL Builder tool, your business will optimize its marketing campaign money. Once your advertising push ends, you’ll be able to pinpoint which links resulted in successful conversions.

Beyond social media, invest in display banner ads.

Unlike a traditional print advertisement, online graphic buttons or banners can be easily tracked, providing data for important campaign analysis. When users encounter your banner on social media or a shopping site, information on their “clicks” and other behavior can help legitimize–or disprove–the ad’s effectiveness. In the future, expert consultants can help you tweak the wording, color, and overall appearance of your advertisement from initial campaign records.

Whether digital or print, keep coupons in your campaign.

When people think they’re getting a consistent deal by buying your goods or services, you generate a dedicated consumer base. Mining customer data through their use of digital coupons is simple, but don’t forget about manual record keeping for coupons clipped from the paper. The time, place, and money spent at the time of a coupon’s in-store redemption offers important statistics for evaluating your greater campaign strategies.