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Improving Response Rates from Your Mailing Campaigns
Direct Mail, MarketingMailing campaigns are an important marketing and advertising strategy, but it can become too costly when response rates are low. To improve response rates for your mailing campaign, follow these easy tips. Find Your Target Audience Because mailers are not the cheapest form of marketing, it is crucial to find your target audience. When mailers […]
5 Simple Tips for Improving Landing Page Conversion Rates
MarketingEvery small business needs a website, but it’s important to make sure that people who find your website use it to become your customers. In most cases, great graphics aren’t going to make them make a purchase. These five strategies, however, have been shown to increase conversion rates. Have an e-mail newsletter sign-up. Signing […]
How Can Traditional Print Take on a More Active Form
PrintHow can traditional print take on a more active form? This question, if not the answer has gained a lot of traction in the past five to 10 years. Why? Because there has been trend for books to be published and marketed in ways that really didn’t exist prior to 10 years ago. The same […]