4 Ways to Test Your Email Program

It is certainly wise for your company to continue using email efforts in your marketing mix. However, one of the biggest challenges that marketers face is how to get their target audience to pay attention to their emails. One of the best ways to improve the success of your efforts (whether you’re measuring by open […]

Track and Measure Your Direct Mail Efforts

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Make the Most out of Your Mobile Website

Taking the leap towards a mobile website is a big step. Maximize your investment by including these three essentials components into your new mobile site. Keep Your Branding Consistent: Your mobile site is another medium that your company can use to engage with potential customers. Keep the same branding and color scheme that your existing […]