How Are You Tracking Your Printed Materials?

While it sure can be fun to generate personalized URLs and QR codes and then put them on a piece of printed material (direct mail, flyers, brochures, etc), the real enjoyment can come from the time you spend actually tracking and measuring how things are working. Here are four metrics that may help you do […]

Keep Print Alive in Today’s World

To truly capitalize on advancements in the worlds of marketing and communications, businesses must find ways to make print work with new channels. Here are three ways that print can be made interactive: Use QR Codes to Drive People to Mobile-Optimized Sites The numbers behind the growth in mobile marketing truly are impressive. More and […]

4 Ways to Test Your Email Program

It is certainly wise for your company to continue using email efforts in your marketing mix. However, one of the biggest challenges that marketers face is how to get their target audience to pay attention to their emails. One of the best ways to improve the success of your efforts (whether you’re measuring by open […]

Tags