Sometimes the usual phone call or email is just the complete wrong way to follow-up with leads.  While tempting, keep in mind that you may catch prospects at a bad time, lead them to feeling like they’re “being sold,” or have them ask you to stop attempting altogether.  How can you spark action and interest […]

In today’s society we are all practically glued to our smartphones; in fact, I bet the majority of you are reading this blog post from a 4.5” by 2.3” screen. It is no secret that small and large businesses have been trying to crack the mobile marketing secrets for years. From failed text messaging advertisements […]

Is it more important to post content frequently or to post content about the right topics?  Creating content with targeted keywords and phrases is vital for companies.  Below are two important steps to ensure that you can do that successfully. Identifying the Right Keywords The first step in identifying the right keywords involves answering the […]

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