3 Trends That Will Affect Your Email Marketing Strategy

Are you looking to improve the effectiveness of your email marketing program? If so, there are always different things that we can look at — this might include content, delivery rates, Subject Line testing, and more. Along with those items, I wanted to share three trends that may help companies to experience more success in […]

Developing Relationships with Online-Only Customers


You may create opportunities for more business by developing relationships with customers that only order online. These relationships might enable your business to help the customer with their other needs. Here are 5 ways that you may be able to build greater relationships with your online-only customers: The Order Confirmation E-Mail When someone places an […]

Integrate Your Direct Mail and Social Media Efforts


There is no doubt that social networks are continuing to grow in popularity among all age groups. Recent statistics from Pew Internet & American Life Project indicated that 65% of online adults use social networking sites.  Marketers should continue to devote resources into using that channel to reach customers and prospects. However, this can also […]