Personalization in marketing is all the rage; and for good reason: it works when it is executed properly. Professional marketers tout personalization as a means to increase sales and build meaningful relationships with clientele. But, as with anything, there can be a dark side to this practice. When it comes to personalized marketing, it’s important […]
The printing pros at Pel Hughes provide compelling direct mail for banks and credit unions. Using direct mail for banks can give your financial institution a competitive edge—particularly when you personalize direct mail for specific audiences. Following is a helpful rundown on how your bank or credit union can benefit from personalized direct mail campaigns. […]
As part of our third post for “Direct Mail Appreciation Month”, we would like to discuss the nostalgic power direct mail has on consumers across various demographics. Unlike social media, paid search, and e-mail marketing, direct mail is tangible. Delivered right to a recipient’s mailbox, direct mail evokes the sense of touch—making it feel more […]
In a time of uncertainty and information overload, direct mail helps brands maintain a competitive edge in a tough business climate. Adding direct mail to your advertising repertoire fosters deeper connections with consumers, especially when direct mail is personalized. In fact, over 84% of consumers believe that being treated as an individual by a brand […]
For the month of August, the printing pros at Pel Hughes would like to focus on a specific topic: why direct mail is awesome and how it can help our clients in diverse industries. Our team sees the power of direct mail on a daily basis for an array of entities including for-profit businesses, educational […]
Real estate is a competitive business. Using direct mail for real estate marketing is an effective method for inching past the competition. When executed correctly, direct mail can have a compelling effect on building a loyal base of clients and increasing sales. The printing pros at Pel Hughes offer expert assistance with direct mail campaigns […]
Reaching voters can be tough—particularly because local and federal elections in the United States often have low voter turnout. Today’s political candidates need robust campaigns that merge digital outreach with print and in-person canvassing. One great method for reaching voters is through political postcards. A form of direct mail, political postcards can help get your […]
In automotive marketing, direct mail is your friend. Great automotive direct mail campaigns can boost sales, increase traffic to dealerships or service centers, and help your enterprise stay afloat in tougher economic times. If you’ve ever wondered how to make great automotive direct mail campaigns, the friendly printing pros at Pel Hughes have compiled some […]
The USPS Retargeting Promotion commences September 1st and ends November 30th. Eligible campaigns can receive a significant 5% discount on postage. There are several requirements’ marketers must follow to be eligible for the USPS Retargeting promotion. Direct mail retargeting is an effective method for increasing sales, enhancing your customers’ digital experience, and maintaining thoughtful contact […]
Working with online printers can be tempting—after all, some do offer lower prices. Often times, working with online printing companies instead of traditional printers can leave a lot to be desired. While lower prices might be tempting, the downsides of online printing companies can end up costing more money in the long run because their […]
