Why You Need Direct Mail Retargeting

We’ve been excited about our new, effective product we offer our clients, direct mail retargeting. Direct mail retargeting is a powerful technology that can help you connect with digital visitors, increase conversions, and work around digital clutter and fatigue—a phenomenon that is plaguing consumers.   Direct Mail Retargeting Circumvents Digital Clutter  Digital clutter is a […]

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Marketing to Millennials: Digital and Print Response 

Marketing to millennials can be challenging for print and digital marketers. This generation has had their lives earmarked by two radically different worlds. Imagine your formative years consisting of wall-mounted landline telephones, printed maps, and TV Guide subscriptions with your teenage years and adulthood consisting of smartphones, GPS, and Netflix. Tethering between these strikingly different […]

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Direct Mail Mistakes to Avoid: Planning, Data Quality, and Postal Rules 

Direct mail is powerful but improper execution of a direct mail campaign can produce disappointing results. While design and great copy has a lot to do with effective direct mail, quite a lot can go wrong with a campaign beyond the design process. As part four of our “Direct Mail Appreciation” blog series, the pros […]

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