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Process vs. Spot Color: What Are They and What Should You Use?
Blogs, Print, UncategorizedAs a designer, one of the most important decisions you must make is when to use specific types of color. For years, there have been debates about which color printing method is supreme: process (which uses a variety of four main colors), or spot (also known as Pantone Matching System). Admittedly, there can be a […]
3 Email Marketing Problems Direct Mail Solves
Blogs, Direct Mail, UncategorizedAlthough most of the country has transitioned to a largely digital lifestyle, the “email vs. direct mail” battle continues to thrive in the marketing world. And many are surprised that although there was an upswing in email marketing over a decade ago, there is more than enough recent research to show that direct mail has […]
5 Tips on How to Effectively Market Your Nonprofit
MarketingUnlike many businesses, nonprofits face some unique challenges when it comes to marketing. Although many assume that updating a webpage and sending out a newsletter is sufficient, getting the most out of your organization takes much more. Nonprofits need to develop strong relationships with donors, volunteers and even the media in order to pursue its […]