What is CRM marketing? 

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CRM or “customer relationship management” is a hot concept in marketing and advertising. While CRM utilizes advanced software, it is more accessible to small businesses and organizations than you might think. CRM marketing can efficiently streamline your digital and print advertising, reduce labor costs, and help maintain relationships with your existing and prospective customers.   Chances […]

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Marketing With Print Newsletters for a Competitive Edge 

Marketing with print newsletters is a powerful form of conventional advertising that could boost your sales, develop long-term relationships with your clientele, and add authenticity to your business or organization. While digital marketers may tell you that “print is dead”, a wealth of research indicates otherwise. The experts at Pel Hughes believe that merging print […]

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Marketing with Storytelling 

Marketing with storytelling is a compelling way to engage consumers. Science backs this notion up, too. When information is presented in the format of a story, it is far more likely to be committed to memory. Marketing with storytelling also helps connect a consumer to your brand and its products. Storytelling isn’t just for for-profit […]

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