Generative AI & Direct Mail 

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Generative AI is transforming the way brands communicate with their audiences in digital and print formats. This useful technology can reduce labor costs, increase the ROI on marketing campaigns, and improve customer experience.   What is generative AI in marketing?  Generative AI involves the creation of original content such as music, images, computer code, and marketing copy. Content generated by AI […]

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How to Measure Success with Direct Mail 

Measuring success with direct mail campaigns can be a bit cumbersome when compared to the accessibility of reliable metrics associated with digital marketing and advertising. Fortunately, there are methods to evaluate the success of direct mail with implementation of QR codes, discount codes, and PURLs.   When developing a direct mail campaign, it is wise to look at direct mail as […]

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Informed Delivery App and Promotion Helps Marketers 

Informed Delivery (ID) is a powerful tool for marketers, and the USPS just made it that much more helpful by launching a mobile app. The USPS is also running an Informed Delivery promotion to help businesses and organizations save a little money with their direct mail campaigns.   Why Informed Delivery Matters  It’s indisputable that ID matters to consumers. Over 77 million […]

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advanced printing blogging brochures business cards campaign automation catalogues content marketing copywriting tips database management digital advertising digital marketing direct mail direct mail copy direct mail tips email email marketing eNewsletter flyers flyers and brochures graphic design inbound marketing landing pages leaflets magazine advertising management system marketing marketing mobile marketing personalization personalized marketing personalized url print print advertising print and digital advertising printing printing companies printing company print marketing PURLs qr codes social media social media advertising variable data printing website marketing writing tips writing tips for advertising