Non-profit organizations face unique challenges, especially during tough and uncertain economic times. Non-profit marketing is an essential component for developing the donor relationships required to keep doing the work to which communities benefit. Although non-profits operate with very constrained budgets and rely heavily on the work of volunteers, it is possible to develop an effective and robust marketing strategy.  Following are five helpful […]

Small business marketing can be a daunting undertaking but for many industries, combining digital marketing and print advertising is a winning strategy that can increase sales, develop a recognizable brand, and cultivate a loyal base of consumers/clients. Of all your print advertising options, direct mail offers the most bang for your buck—especially if your business operates in the following industries: […]

Did you know that home improvement businesses benefit from using direct mail as part of their marketing strategy? Whether your business provides professional contracting for roofing, remodeling, flooring, carpentry, or painting, direct mail could help you reach more customers in your area.   Economists are forecasting that home improvement businesses will continue to expand in the coming year. Estimates indicate about a 3.5% increase in growth […]

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