What is SEO and How Can it Boost Your Business?

SEO stands for search engine optimization. It is the means by which a company can improve its Google rank so that potential customers who do a search related to what the company has to offer will see the company website listed in the first page of Google’s search engine results. Optimizing a site for Google […]

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Your Business Blog and the Fine Art of Posting Frequently

There’s a thin and very high wire the business blogger must traverse. At one end awaits the mighty search engine whose attention you must capture as often as possible. At the other end, your busy readers are pacing. They want to read your content, glean an epiphany or two and still have time to get […]

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Measuring Your Print Campaigns

Despite all the new technology found on the internet, the old fashion methods of reaching new customers are still powerful and effective. Companies literally spend billions of dollars each year on print marketing ads and campaigns. Managing a successful print campaign is possible when business owners can answer two of the most important questions in […]

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