Given the technological advances in digital printing, there are differences and distinct advantages that translate into a direct impact on your bottom line. Is There a Difference Between Offset and Digital Printing? With offset printing, the technology requires the use of metal plates in order to transfer (“offset”) an inked image onto a rubber blanket, […]

When interacting with clients online, over the phone, or in person it is important to ensure they feel connected to the business and its procedures. A customer feels connected when they are given personalized care and treated like a person instead of a number. Word of mouth drives business and when a client feels attached […]

Social media is quickly becoming one of the fastest lead builders available to marketers. By using specific programs designed to weed out unlikely candidates, marketers can locate potential customers and create a list of possible clients without wasting their time on generalized lists that will gain them 10 out of a hundred possibilities at best. […]

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