Are Postcards Still an Effective Marketing Tactic?

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Outbound or Inbound? A great deal of the debate among marketers today centers on the issue of inbound versus outbound marketing strategies. Of course, every progressive marketer is now fully aware of the advantages of successful inbound marketing techniques. This is the process whereby you the customer or prospect initiates the conversation with your company, […]

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Effectively Use Web-to-Print

The Power of Digital Printing Printing and attractive collateral items have always been an integral part of any effective marketing strategy. For decades, smaller businesses were limited in their options for printing by cost and quantity issues. Today, however, the world of printing provides any business, large or small, the opportunity to produce affordable materials […]

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Analyzing Your Corporate Social Media Efforts

Analyzing your corporate social media efforts can be a Catch-22. No matter what avenue you use to advance your company’s social presence, quality content is your vehicle. But you cannot design content if you don’t know where your customer is. If you’re posting on Facebook while your customers are on Linked-in, you’re preaching to an […]

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advanced printing blogging brochures business cards campaign automation catalogues content marketing copywriting tips database management digital advertising digital marketing direct mail direct mail copy direct mail tips email email marketing eNewsletter flyers flyers and brochures graphic design inbound marketing landing pages leaflets magazine advertising management system marketing marketing mobile marketing personalization personalized marketing personalized url print print advertising print and digital advertising printing printing companies printing company print marketing PURLs qr codes social media social media advertising variable data printing website marketing writing tips writing tips for advertising