Many marketers still incorrectly assume that the Internet usage habits of the general population have gone unchanged in recent years. In the late 1990s and the early 2000s, the Internet was traditionally something that was enjoyed in a set space in a home. After a hard day at work or school, a user would come […]

Introduction The deregulation of electricity and natural gas markets has created opportunities for retail energy suppliers to find and win new customers in very competitive markets.  Pel Hughes’ experience helping our service provider clients in many of the 17 states with deregulated electricity and some of the 22 states with at least a partial deregulation […]

Often, topical current events used in a marketing campaign can be a great way to entice a targeted demographic. Not only does the audience immediately associate with the current event being highlighted, they also subconsciously associate the marketing strategy with something new; new ideas, new products and services, etc. One of the main questions when […]

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