Why its important for businesses to utilize multi-channel marketing (including printers)

Multichannel marketing has become essential because it creates a diverse way for a business to generate profit and create shareholder value. Most customers deal with multi-channel marketing because of the different experiences and individual tastes and ways of interaction. Clients exhibit different responses depending on the channel used to market a product. The sales of […]

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How to Maximize Your Direct Mail Campaign’s Response Rates

Make your marketing campaign unique If you use the same old worn out campaign along with the same ideas, designs and psychological ‘appeal’ as everyone else, then your scheme will lack and be treated just like everyone else’s work in that mode – thrown in the trash. Make your purpose concise Don’t veer off the […]

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Print And Mobile Marketing – What’s The Connection?

Marketing is a difficult thing to understand for even those that are well versed. That being said, with new developments like mobile marketing it is now more important than ever to understand how these new marketing strategies sync up with older marketing practices. Print has long been the standard when it comes to advertising, but […]

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