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More Smartphones, More Opportunities
Mobile MarketingSmartphone usage has broken the glass ceiling – instantly connecting consumers to the products and information they seek. To remain in the game, businesses must meet the demands of ever-evolving use of mobile devices. Below are three must-seize marketing opportunities well served by the ubiquitous use of smartphones today. Mobile sites: Online storefronts know that […]
Improving Response Rates from Your Mailing Campaigns
Direct Mail, MarketingMailing campaigns are an important marketing and advertising strategy, but it can become too costly when response rates are low. To improve response rates for your mailing campaign, follow these easy tips. Find Your Target Audience Because mailers are not the cheapest form of marketing, it is crucial to find your target audience. When mailers […]
5 Simple Tips for Improving Landing Page Conversion Rates
MarketingEvery small business needs a website, but it’s important to make sure that people who find your website use it to become your customers. In most cases, great graphics aren’t going to make them make a purchase. These five strategies, however, have been shown to increase conversion rates. Have an e-mail newsletter sign-up. Signing […]