Buying Behavior of Millennials

Did you know that millennials make up almost a third of the global population? Sandwiched between the Analog and Digital Ages, millennials are a generation with unique consumer needs and buying behavior. Understanding the tastes, needs, and buying behavior of millennials will help marketers engage with this generation. Following is some helpful information on millennials and their purchasing habits.   Who are Millennials?  Millennials were […]

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Branding Trends to Watch in 2025 and Beyond 

Exciting branding trends are emerging in 2025 that will likely carry over into the upcoming years. Merging AI, nostalgia and respect for unique typography, beautiful color stories, and immersive media, these branding trends could breathe new life into your logos, digital graphics, packaging, and direct mail campaigns.   Exciting Branding Trends You Need to Know About  Eco-Friendly Aesthetics and Packaging  A focus on […]

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Consumer Behavior Trends in 2025 

Consumer behavior has changed dramatically in the last five years—particularly due to the lingering effects of COVID-19 and because of economic uncertainty. Understanding these shifts in consumer behavior is paramount to engaging with your customers and meeting their needs.   Seemingly overnight, as the nationwide lockdowns went into effect, consumers’ lives dramatically changed, and businesses rose to the challenge to ensure their needs […]

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