Postage Rate Increases: Considerations for Presorted Mail Campaigns 

Presorted mail is a popular option for direct mail campaigns because it yields great discounts from the USPS. This July, the USPS is increasing postage rates for presorted mail about 4.8%.   Presorted mail helps brands and organizations reach more recipients as cost-effectively as possible. The new postage rate increases will raise the cost of presorted letters from 65.8 cents to 69.2 cents per piece, and presorted postcards will increase […]

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Postage Rate Increase for 2026  

The USPS filed notice with the Postal Regulatory Commission (PRC) to propose a postage rate increase that will take effect in mid-July. The rate increase would raise costs of postage by about 4.8%. Affected mail would include Forever stamps, first-class mail pieces, periodicals, USPS marketing mail, and package services.  Postage Rate Comparisons  Below is a helpful table to review proposed changes to postage rates in […]

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Direct Mail Delivered Excellent Results for Marketers in 2025

 According to a recent article in Forbes, direct mail produced incredible results for marketers in 2025. In fact, direct mail delivered impeccable ROIs and record-breaking consumer engagement last year and it appears this upward trend is here to stay.  For B2C and B2B marketers, direct mail delivered a median 112% ROI and nearly 70% of marketers reported improved performance when compared to results from display advertising […]

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advanced printing blogging brochures business cards campaign automation catalogues content marketing copywriting tips database management digital advertising digital marketing direct mail direct mail copy direct mail tips email email marketing eNewsletter flyers flyers and brochures graphic design inbound marketing landing pages leaflets magazine advertising management system marketing marketing mobile marketing personalization personalized marketing personalized url print print advertising print and digital advertising printing printing companies printing company print marketing PURLs qr codes social media social media advertising variable data printing website marketing writing tips writing tips for advertising