Did you know that the USPS offers discounts for direct mail that utilizes components that invoke a sensory experience? In 2023, marketers can save five percent on USPS-delivered direct mail when they develop campaigns that offer a tactile, sensory, or interactive (TSI) mail piece. This promotion runs from February 1st, 2023 to July 31st, 2023. […]
It’s no secret that COVID-19 affected enrollment in universities and colleges around the world, including the United States. This reality paired with economic uncertainty and a highly specialized labor force, has made attracting students in higher education far more competitive than in years past. One way to combat these stark realities is to utilize robust […]
When it comes to attracting customers, having a great product or service is just half the battle. Today’s consumer favors companies with strong values and a great customer experience. Marketing trends in 2023 show that developing a robust content strategy, prioritizing open communication, and delivering a unique customer experience attracts new clientele and fosters brand […]
Print marketing and advertising can be more sustainable than many people think. Pel Hughes offers an array of resources to help you develop sustainable print marketing and advertising campaigns. From our digital interface, Storefront, which allows for seamless ordering to our cross media marketing services and consumer databases, you can ensure that your enterprise operates […]
Did you know that dental marketing with direct mail increases patient loyalty? It’s true. While digital marketing has its place and all dentists should have social media accounts and websites, there’s still a very real need for print advertising. Direct mail is a powerful tool for dentists that adds legitimacy to your business, improves patient […]
The landscape of higher education has changed. Today, higher education marketing is more important than ever. In the past, prospective students would request a course catalogue and pamphlets to be delivered via mail. Many students of yesteryear selected colleges based on where their family members attended. In the digital age, however, more students are selecting […]
Are you leveraging digital and print marketing to your advantage? Combining print and digital marketing, also known as cross media marketing, offers unique advantages for your business. Some key benefits of cross media marketing include: expanding your brand’s reach, improving data collection for measuring the effectiveness of your campaigns, and retaining clientele with increased customer […]
Did you know that non-profit organizations have a significant failure rate? According to data compiled by the IRS, between 49% to 77% of non-profits fail. Many of these organizations performed important, necessary work that made a real impact on communities, the environment, and other worthy causes. The problem with non-profit failures often lies with marketing. […]
To some, print advertising and marketing might seem antiquated but industry experts respectfully disagree with that notion. A recent survey of top tier marketing professionals in the United States indicates that 74% of the industry’s experts favor direct mail campaigns to other forms of marketing, including email. This survey and report, The 2023 State of […]
Modern consumers have become accustomed to individualized messaging. In the last decade especially, multinational corporations have leveraged data to deliver specified messaging to their consumers. Data, sorted with the help of sophisticated technology, helps tailor brand messaging in an individual way. Harnessing reliable data buckets improves the chances that your marketing and advertising efforts resonate […]
