Packaging design isn’t an afterthought. In fact, many well-loved brands place a priority on packaging design to enhance their customers’ experiences and develop a strong brand identity. As online shopping has become increasingly popular, packaging design is more important than ever. Pel Hughes offers some helpful tips to help you put your best packaging foot […]
The USPS is running several promotions for businesses, non-profit organizations, and higher education institutions for 2024. The printing experts at Pel Hughes have the scoop on what you need to know to enjoy significant savings from the USPS for this year’s direct mail campaigns. 2024 USPS Promotions You Need to Know About Reply Mail IMbA […]
Are you thinking of transitioning to direct mail for your business, non-profit organization, or educational institution? According to Forbes, many other news sources, and consumer data, direct mail is in the midst of a revival that most businesses and organizations can capitalize on. Direct mail is a wonderful tool for consumer, donor, and student […]
Are pop-up blockers, digital unsubscribes, and unopened e-mails affecting your consumer outreach? Fortunately, traditional marketing channels are a solution. You can reach more customers with direct mail. Pel Hughes explains how direct mail can drive engagement without overwhelming your customer base. 3 Ways You Can Reach More Customers with Direct Mail #1 Defeat Digital […]
More cause-based organizations are turning to traditional forms of marketing and advertising. One method, non-profit direct mail has showed great promise in increasing donations, connecting with an organization’s supporters, and raising awareness for your organization’s work and impact. In today’s blog, we are going to discuss the Arbor Day Foundation’s success story with direct mail […]
Creative direct mail drives new business, deepens connections with existing customers/clients, and helps your organization build lasting brand power. When we think of direct mail, we commonly think of common angles marketers take to reach consumers. Simple mail pieces may send a condensed menu to a local take-out operation or offer a small coupon to […]
Various news outlets have reported on the influx of younger people (Millennials and Gen Z) quitting social media. While it is true that many younger folks are aware of the pitfalls of too much screen time and the emotional strain associated with social media, it’s not as dire as marketers may believe. The act […]
We’ve been excited about our new, effective product we offer our clients, direct mail retargeting. Direct mail retargeting is a powerful technology that can help you connect with digital visitors, increase conversions, and work around digital clutter and fatigue—a phenomenon that is plaguing consumers. Direct Mail Retargeting Circumvents Digital Clutter Digital clutter is a […]
Marketing to millennials can be challenging for print and digital marketers. This generation has had their lives earmarked by two radically different worlds. Imagine your formative years consisting of wall-mounted landline telephones, printed maps, and TV Guide subscriptions with your teenage years and adulthood consisting of smartphones, GPS, and Netflix. Tethering between these strikingly different […]
Direct mail is powerful but improper execution of a direct mail campaign can produce disappointing results. While design and great copy has a lot to do with effective direct mail, quite a lot can go wrong with a campaign beyond the design process. As part four of our “Direct Mail Appreciation” blog series, the pros […]
