Direct mail continues to resonate with consumers across most demographics. The trick to producing great direct mail campaigns is to study emerging trends and implement the trends most likely to resonate with customers. For several consecutive years, marketers have found that personalized and digital-friendly direct mail has made great strides in engagement with consumers. As […]
Direct mail marketing is a powerful tool to help expand your brand’s reach and engage with customers. In September, Adweek hosted a conference with executives from the USPS. These executives had several notable insights to share about direct mail and its impact on specific demographic groups. The pros at Pel Hughes have compiled a short […]
Introduction: Prairie View A&M University’s 2023 Homecoming Challenge was a resounding success, thanks to the dedicated efforts of PVAMU alumni and supporters. The campaign not only achieved its fundraising goals but also exemplified the power of community engagement and philanthropy in driving positive change. In this case study, we’ll delve into the key components and […]
Have you ever wondered about print response with direct mail for Gen X? While Gen X regularly uses digital mediums to shop and communicate, this generation responds favorably to direct mail. Tailoring your messaging to Gen X’s tastes and needs can go a long way with your direct mail campaigns. The printing pros at Pel […]
Personalization in marketing is all the rage; and for good reason: it works when it is executed properly. Professional marketers tout personalization as a means to increase sales and build meaningful relationships with clientele. But, as with anything, there can be a dark side to this practice. When it comes to personalized marketing, it’s important […]
The printing pros at Pel Hughes provide compelling direct mail for banks and credit unions. Using direct mail for banks can give your financial institution a competitive edge—particularly when you personalize direct mail for specific audiences. Following is a helpful rundown on how your bank or credit union can benefit from personalized direct mail campaigns. […]
As part of our third post for “Direct Mail Appreciation Month”, we would like to discuss the nostalgic power direct mail has on consumers across various demographics. Unlike social media, paid search, and e-mail marketing, direct mail is tangible. Delivered right to a recipient’s mailbox, direct mail evokes the sense of touch—making it feel more […]
In a time of uncertainty and information overload, direct mail helps brands maintain a competitive edge in a tough business climate. Adding direct mail to your advertising repertoire fosters deeper connections with consumers, especially when direct mail is personalized. In fact, over 84% of consumers believe that being treated as an individual by a brand […]
For the month of August, the printing pros at Pel Hughes would like to focus on a specific topic: why direct mail is awesome and how it can help our clients in diverse industries. Our team sees the power of direct mail on a daily basis for an array of entities including for-profit businesses, educational […]
Real estate is a competitive business. Using direct mail for real estate marketing is an effective method for inching past the competition. When executed correctly, direct mail can have a compelling effect on building a loyal base of clients and increasing sales. The printing pros at Pel Hughes offer expert assistance with direct mail campaigns […]
