Various news outlets have reported on the influx of younger people (Millennials and Gen Z) quitting social media. While it is true that many younger folks are aware of the pitfalls of too much screen time and the emotional strain associated with social media, it’s not as dire as marketers may believe. The act […]
We’ve been excited about our new, effective product we offer our clients, direct mail retargeting. Direct mail retargeting is a powerful technology that can help you connect with digital visitors, increase conversions, and work around digital clutter and fatigue—a phenomenon that is plaguing consumers. Direct Mail Retargeting Circumvents Digital Clutter Digital clutter is a […]
Marketing to millennials can be challenging for print and digital marketers. This generation has had their lives earmarked by two radically different worlds. Imagine your formative years consisting of wall-mounted landline telephones, printed maps, and TV Guide subscriptions with your teenage years and adulthood consisting of smartphones, GPS, and Netflix. Tethering between these strikingly different […]
Direct mail is powerful but improper execution of a direct mail campaign can produce disappointing results. While design and great copy has a lot to do with effective direct mail, quite a lot can go wrong with a campaign beyond the design process. As part four of our “Direct Mail Appreciation” blog series, the pros […]
Gen Z—or “Zoomers”—are comprised of people born after 1996. While plenty of Gen Z folks are still in high school or college, a significant portion of this generation have been in the workforce for several years. As the oldest of Zoomers are approaching their late 20s more data is coming in about consumer activity, worldview, […]
Generational marketing is becoming an increasingly important trend—especially with the rise of personalized messaging. Each generation has unique wants and needs in their respective seasons of their lives and Baby Boomers are no different. If you’ve ever wondered about print response by generation, read on to learn more about how Boomers respond to direct mail. […]
Direct mail continues to resonate with consumers across most demographics. The trick to producing great direct mail campaigns is to study emerging trends and implement the trends most likely to resonate with customers. For several consecutive years, marketers have found that personalized and digital-friendly direct mail has made great strides in engagement with consumers. As […]
Direct mail marketing is a powerful tool to help expand your brand’s reach and engage with customers. In September, Adweek hosted a conference with executives from the USPS. These executives had several notable insights to share about direct mail and its impact on specific demographic groups. The pros at Pel Hughes have compiled a short […]
Introduction: Prairie View A&M University’s 2023 Homecoming Challenge was a resounding success, thanks to the dedicated efforts of PVAMU alumni and supporters. The campaign not only achieved its fundraising goals but also exemplified the power of community engagement and philanthropy in driving positive change. In this case study, we’ll delve into the key components and […]
Have you ever wondered about print response with direct mail for Gen X? While Gen X regularly uses digital mediums to shop and communicate, this generation responds favorably to direct mail. Tailoring your messaging to Gen X’s tastes and needs can go a long way with your direct mail campaigns. The printing pros at Pel […]
