When it comes to increasing the bottom line of your business, cross-selling is one of the first places to look. It’s commonly accepted that it’s far more expensive to win new customers than to retain existing ones – up to 7x more expensive, according to Kiss Metrics – and so getting your current customers to spend […]
Businesses that employ a multi-channel marketing strategy should make consistent use of direct mail. The multi-channel approach is quite effective at reaching potential customers and engaging them in content. Out of the multitude of typical marketing channels, the best is direct mail. Let’s take a look how it can be an integral part of a […]
Should You Consider Newspaper Advertising? Each year, articles appear online bemoaning the death of newspapers and saying that websites will soon put old fashioned broadsheets out of business for good. Yet, each year, some newspapers continue to thrive as others shut down, suggesting there is still a viable market for newspaper publishers who know what […]
Ideas for Your Next Print Marketing Campaign Print marketing is certainly not dead, as some internet devotees would have you believe. It still holds an important place in your overall marketing plans. Here are some ideas that will help your next print marketing campaign stand out from the rest. Print Marketing Is More Unique The […]
Have you been looking for ways to improve your print marketing efforts? If so, there’s great news. By following three simple tips, you’ll be well on your way to making your print ads, labels, and content come to life. Start Using QR Codes QR codes might look like funny barcodes, but they are an excellent […]
Social Media has reshaped marketing, and the rules of social media are constantly changing. Business should be prepared to track the health of their social media investments, and must constantly evaluate and reevaluate the right indicators to measure. Complexity Social media goal setting may not initially seem as complex as other areas of business, but […]
Time has changed for everyone in the world, especially for anyone in business. Whether the business is small, large or a corporation, technology has changed the way businesses market their company. Technology is everywhere in businesses and private homes and the Internet is becoming the fastest way to keep in contact with customers. Email marketing […]
An email marketing campaign should be an integral part of your overall marketing strategy. However, an email marketing campaign needs to be done right or you might as well have not bothered to do one at all. The emails you send to your customers, and your potential customers, are the face of your business. In […]
Some observers believe the marriage of print media and mobile devices is a new advertising genre. Many experts have been touting the value of print advertising, now that so many companies better understand the benefits–and the “warts”–surrounding digital advertising campaigns. According to Mobile Commerce Daily, the Best Buy coordination of mobile marketing with their weekly sale […]
DMA Response Rate Report 2015 – original article: here. Direct mail is over seven times more effective than all digital channels combined, according to the Direct Marketing Association Response Rate Report 2015. Median direct mail response rates to house-file lists were 3.7 percent, survey respondents reported. Email, social media, paid search, mobile and internet display […]
