Entries by PelHughes

Email Marketing and Small Businesses

Time has changed for everyone in the world, especially for anyone in business. Whether the business is small, large or a corporation, technology has changed the way businesses market their company. Technology is everywhere in businesses and private homes and the Internet is becoming the fastest way to keep in contact with customers. Email marketing […]

Common Email Marketing Mistakes

An email marketing campaign should be an integral part of your overall marketing strategy. However, an email marketing campaign needs to be done right or you might as well have not bothered to do one at all. The emails you send to your customers, and your potential customers, are the face of your business. In […]

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Tying Print With Mobile Devices

Some observers believe the marriage of print media and mobile devices is a new advertising genre. Many experts have been touting the value of print advertising, now that so many companies better understand the benefits–and the “warts”–surrounding digital advertising campaigns. According to Mobile Commerce Daily, the Best Buy coordination of mobile marketing with their weekly sale […]

2015 DMA study: Direct mail response rates leave digital in the dust

DMA Response Rate Report 2015 – original article: here.  Direct mail is over seven times more effective than all digital channels combined, according to the Direct Marketing Association Response Rate Report 2015. Median direct mail response rates to house-file lists were 3.7 percent, survey respondents reported. Email, social media, paid search, mobile and internet display […]

Email Marketing-The Importance of Tracking

Tracking email marketing campaigns is essential to measure your success or lack of-if that happens then you will know what to do next time around. Email marketing performance and the importance of tracking are crucial for success. They allow you to see exactly how well a campaign performed or did not and why. Giving you […]

Five Steps To A Solid E-Mail marketing List

In order to extend sales opportunities and generate new customers an email marketing list is a very influential tool for reaching potential customers, with targeted messages or promotions. Here are five steps, that are sure to build a solid email marketing list according to Entrepreneur.com Sign Up With Email Marketing Service Provider In order to get […]

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Four Ways To Make Your Printed Colleteral Stand Out

Even in the digital age mailboxes are flooded with flyers, trade shows are filled with brochures and desks are covered with business cards. In a sea of paper, is your print collateral getting noticed, or is it getting tossed into a recycling bin without being read?   Create a Visual Identity   Have you ever […]

Opportunities to Grow Using Print

Every business needs to take advantages of opportunities for growth. Launching new products and advertising existing products and services can help your company to grow and flourish, even in a competitive market. Get Your Message Out Flyers and other sales materials are helpful in covering large areas without incurring large expenses. You can place them […]

Maximize Your Company’s LinkedIn Profile To Create A Stronger Business Presence

LinkedIn can be a gateway for a company to brand their products and services, connect with like-minded professionals, and share information to reach new clients. By maximizing your company’s LinkedIn profile, you will be on the right step to increasing your company’s exposure. Complete Your Profile An incomplete profile with missing sections decreases the chances […]