Marketing is a difficult thing to understand for even those that are well versed. That being said, with new developments like mobile marketing it is now more important than ever to understand how these new marketing strategies sync up with older marketing practices. Print has long been the standard when it comes to advertising, but […]
Segment your mailing list where it will earn you revenue: Satisfied, regular customers are the best persons to contact for additional customers. If you presently have a list of all of your clients you are half way there. The people you send mail to is what makes the process so successful. Remember, 60% of the […]
Say what you want about the Millennial Generation, there is no denying they are emerging as a dominant demographic. They are also the most diverse and smart generation the world has ever seen. Exciting data, yes, but that also means they are the most critical-thinking. Marketers must step up their game if they hope to […]
Print by the Numbers In the age of ever-increasing digital content, the print industry can seem an outdated and dying industry. However, this perception could not be more wrong. Print industry statistics illustrate that the print industry greatly surpasses the auto-industry in terms of profits and scale; it is a $640 billion business with the auto industry only $432 billion. […]
When using direct mailers to entice consumers to purchase your wares or services, you will want to make sure they are done in a way that is pleasing to the eye. Make sure to use large, bold fonts that are easy to read. Adding a splash of color and some photos on the mailer will […]
Marketing materials, especially for franchised companies with a strong online presence, is important to the branding of your merchandise with your name and logo. An online store for your marketing materials is no longer a convenience for your clients but a necessity and expectation. There are plenty of companies that specialize in such sites to […]
Smartphone usage has broken the glass ceiling – instantly connecting consumers to the products and information they seek. To remain in the game, businesses must meet the demands of ever-evolving use of mobile devices. Below are three must-seize marketing opportunities well served by the ubiquitous use of smartphones today. Mobile sites: Online storefronts know that […]
Mailing campaigns are an important marketing and advertising strategy, but it can become too costly when response rates are low. To improve response rates for your mailing campaign, follow these easy tips. Find Your Target Audience Because mailers are not the cheapest form of marketing, it is crucial to find your target audience. When mailers […]
Every small business needs a website, but it’s important to make sure that people who find your website use it to become your customers. In most cases, great graphics aren’t going to make them make a purchase. These five strategies, however, have been shown to increase conversion rates. Have an e-mail newsletter sign-up. Signing […]
How can traditional print take on a more active form? This question, if not the answer has gained a lot of traction in the past five to 10 years. Why? Because there has been trend for books to be published and marketed in ways that really didn’t exist prior to 10 years ago. The same […]
