We love print media and there is a reason that you should love it, too. When you are working on a marketing strategy for your business, print can help you to reach your entire target demographic, regardless of their age. You cannot rely solely on the Internet because print is how you are going to […]
New Mover/Birthday Acquisition Campaign A franchise restaurant group was looking to increase sales in two of their markets that were under-performing. They were looking to expand their customer base as well as respond to some changes in each of the markets. Pel Hughes worked with them to implement a direct marketing acquisition program. One of the […]
Intelligent Direct Mail Printing and Mailing Deliver the Right Message, to the Right Person, at the Right Time CHALLENGE: Political campaign managers (like all marketing managers) have found that it is getting increasingly difficult to break through the traditional direct mail advertising clutter to make a favorable impression on their customer, prospect or voter. Generic […]
Personalized URLs, or PURLs, are exactly what they sound like. Rather than randomly-generated strings of characters, your clients or staff might log in to a page such as “yourcompany.com/JohnSmith” or “JohnSmith.yourcompany.com”. User John Smith will see a personalized message, which makes him feel valued no matter what role he plays to your company or website. […]
What are your customers saying about you? If you’ve ever wondered whether your small business is hitting the mark with the people it serves, a survey may be in order. Consumer surveys give you insight into every facet of how well, or how poorly, your business is performing. Who’s Buying What? This is probably the […]
Common marketing mistakes fall into general categories; failure to understand your customer, resistance to change, and ignorance of current strategies. These categories can overlap but we will use them for our discussion. Failure to understand your customer is the basis of all marketing mistakes, because marketing is about understanding people. Do you collect data from […]
The print industry is still very much alive. Throughout the industry, there is more technology than ever before and this has led to a better quality image that can be produced. As a result, when you work with a printer, you can enjoy such things as a clear image of the photos you wish to […]
When it comes to designing anything that is going to be used for marketing, be it a logo, business cards or flyers, there are some things that you don’t want to do. Marketing dollars need to be stretched and used effectively. If you make some basic design mistakes, you could be doing more harm than […]
Fast and Free If you are involved in any form of e-commerce, you’re feeling the heat to provide your customers with prompt and free or inexpensive delivery services. Heavily influenced by the pressure of the popular Amazon Prime program, online businesses find customer expectations center on getting their orders in as fast and cheaply as […]
Marketing in today’s day and age needs to focus on more than just the Internet. While the Internet is a major forum for advertising a business, it’s imperative to look beyond the search engines for marketing opportunities – and this is where many business owners fail. There is still a need for offline marketing, which […]
