Vitter VDP

Intelligent Direct Mail Printing and Mailing Deliver the Right Message, to the Right Person,  at the Right Time

CHALLENGE:

Political campaign managers (like all marketing managers) have found that it is getting increasingly difficult to break through the traditional direct mail advertising clutter to make a favorable impression on their customer, prospect or voter. Generic messages cannot wield the emotional power that targeted messaging incites within a particular voter.

SOLUTION:

Targeted Message Direct Mail, delivered using digital production delivers the right message to the right voter at the right time. Voter segments are very diversified and will respond more favorably when their “hot button issue” is addressed; voters feel as if the candidate is talking directly to them to reinforce the message. Phone polls, field surveys, PURLS (Personal URL Response Web Pages) or any other two-way media can be employed to create a profile of an individual voter.

REAL WORLD EXAMPLE:

Senator David Vitter’s re-election campaign conducted phone polling to segment likely voters into five hot button issues: immigration, abortion, oil drilling, moratorium, healthcare, and out of control spending. Five unique messages with a unified ard and copy look were developed and five mail databases prepared and sent to Pel Hughes, who then created one job digitally printed and addressed to each voter with the segmented message that they wanted to see.

TARGETED MESSAGING FOR YOUR MARKETING CAMPAIGN:

Paul Stackpole

www.pelhughes.com

Direct 504.620.9610

Mobile 504.239.9336