Many people underestimate the power of direct mail. It turns out this advertising method is not as obsolete as people may think. Even the world’s largest digital advertiser, Google, utilizes direct Mail. Google is a Goliath— most of us use a handful of its branches, including YouTube, Gmail, Google Docs, Google Drive, and Google Maps. […]
After nearly a year of contending with COVID-19, people have become accustomed to living their lives very differently. These sweeping changes that we’ve all made to our daily lives have affected the way that businesses operate. How are we to reach customers when it’s difficult to get them into our brick-and-mortar stores? While reaching customers […]
Spot UV and foil printing can produce striking effects on your printed materials. Especially beneficial for save-the-dates or to embellish logos, spot UV and foil printing both add a luxurious touch to printed pieces. To better understand how your artwork should be set up for this type of specialty service, it’s wise to have a […]
Product fulfillment and collateral fulfillment involves the storage and distribution of different types of items. Collateral fulfilment refers to the warehousing and distribution of print materials used in marketing such as direct mail pieces, brochures, and signage. Product fulfillment, on the other hand, refers to the storage and distribution of consumer goods like t-shirts, water […]
When it comes to digital marketing, content is king. Original content will drive traffic to your digital channels, build your brand, and convert consumers into customers. Developing a content strategy is a serious undertaking as results are not guaranteed. How you approach your content strategy should be determined by how your industry operates, what makes […]
Digital readership is popular, whether that’s reading the news on your phone in the morning over coffee or purchasing a Kindle to download the latest best seller. Although less print books and papers are bought than in the past, they are still in circulation because it turns out: people love to read in print. When […]
Print advertising might be in decline during the digital age but it’s not dead. The truth is that print advertising is still relevant, even in the time of Covid-19. If you provide a service-based business or have a brick-and-mortar store, you absolutely need to tap into effective methods of print advertising. From mailing circulars and […]
The brochure is one of the most lauded print materials a company can invest in. Well-made brochures convey your entire brand’s message in a matter of seconds. It sets the tone for what clients or customers can expect from your company and your offerings. A poorly-made brochure, however, does the opposite. Selecting the right layout […]
COVID-19 has upended the lives of people across the globe. On top of a concerning death toll, this mysterious new disease has also wreaked havoc on the business world. Companies in every industry are revamping their practices and trying to anticipate the ways that a novel virus could affect their business. Those who utilize presentation […]
Life during a pandemic seems decidedly negative. After all, we are contending with the worst pandemic in recent history, severe economic downturn, and everything feels hyper-partisan. It might seem that taking a positive tone with print media could be construed as out-of-touch but the truth is that people are craving authentic positivity and wholesomeness now […]
