Business owners are reeling from the effects of the COVID-19 pandemic. While the threat of this virus is not over, there are a number of communities that have been able to get the pandemic under control. As brick and mortar stores are allowed to re-open, it leaves business owners with lingering questions. Re-opening a store […]
Despite a raging pandemic and a host of other economic woes, businesses throughout the United States are welcoming the Holiday Season with open arms. Holiday spending can help put a lot of enterprises’ ledgers back in the black. Direct mail is a great way to entice potential customers, especially those who are staying indoors to […]
Word processing and desktop publishing packages allow our team at Pel Hughes to create eye catching content. While we have the software to produce professional and attention-grabbing print materials, it’s our fine-tuned experience that really impresses our clients. Aside from producing quality copy and the great design on your print materials, the next biggest hurdle […]
While many businesses are embracing digital marketing to take their companies to the next level, there is one form of print that still matters: direct mail campaigns. Direct mail can include a wide range of pieces including coupons, circulars, catalogues, and promotional offers. The good news is that direct mail resonates with consumers of diverse […]
Direct mail campaigns have long been an indispensable part of any solid marketing strategy because they incorporate the sense of touch, which is something digital marketing cannot do. For all their proven success driving sales generation, strongly targeted mailing pieces can be difficult to create. When it comes to direct mail, the old adage that […]
In today’s growing sea of brands and promotional messages, it’s easier than ever for your name to get lost in the crowd. With so many brands for consumers to choose from, it doesn’t really seem to matter if your product or service is the best of the best – if they can’t remember which one […]
When is the last time you made an impulse buy in a grocery store or clothing retailer? Where did this impulse buy occur? More than likely, it occurred near the register as you waited in line. What lured you in was probably the signage surrounding the shelves of candy bars or lip glosses. The strong […]
Although digital has dominated the marketing landscape for more than a decade, direct mail is still relevant for building your brand and expanding your consumer base. Studies show that direct mail is very effective at driving sales and developing a targeted awareness for your brand. At Pel Hughes, we believe in the power of the […]
Color is a powerful element in designing great packaging. The right colors, chosen to complement one another, can turn curious consumers into loyal customers who will select your product from a sea of competitors. Improper color execution, however, can turn people away from your product. Developing the right color scheme for your product is a […]
Marketing in the 21st century is certainly dominated by digital channels. While having a content-forward website and blog along with an active social media presence is essential to a business’ survival, print advertising and direct mail still have a place in every business’ marketing strategy. In fact, properly executing direct and print marketing initiatives can […]
