Digital readership is popular, whether that’s reading the news on your phone in the morning over coffee or purchasing a Kindle to download the latest best seller. Although less print books and papers are bought than in the past, they are still in circulation because it turns out: people love to read in print. When […]
Print advertising might be in decline during the digital age but it’s not dead. The truth is that print advertising is still relevant, even in the time of Covid-19. If you provide a service-based business or have a brick-and-mortar store, you absolutely need to tap into effective methods of print advertising. From mailing circulars and […]
The brochure is one of the most lauded print materials a company can invest in. Well-made brochures convey your entire brand’s message in a matter of seconds. It sets the tone for what clients or customers can expect from your company and your offerings. A poorly-made brochure, however, does the opposite. Selecting the right layout […]
COVID-19 has upended the lives of people across the globe. On top of a concerning death toll, this mysterious new disease has also wreaked havoc on the business world. Companies in every industry are revamping their practices and trying to anticipate the ways that a novel virus could affect their business. Those who utilize presentation […]
Life during a pandemic seems decidedly negative. After all, we are contending with the worst pandemic in recent history, severe economic downturn, and everything feels hyper-partisan. It might seem that taking a positive tone with print media could be construed as out-of-touch but the truth is that people are craving authentic positivity and wholesomeness now […]
Business owners are reeling from the effects of the COVID-19 pandemic. While the threat of this virus is not over, there are a number of communities that have been able to get the pandemic under control. As brick and mortar stores are allowed to re-open, it leaves business owners with lingering questions. Re-opening a store […]
Despite a raging pandemic and a host of other economic woes, businesses throughout the United States are welcoming the Holiday Season with open arms. Holiday spending can help put a lot of enterprises’ ledgers back in the black. Direct mail is a great way to entice potential customers, especially those who are staying indoors to […]
Word processing and desktop publishing packages allow our team at Pel Hughes to create eye catching content. While we have the software to produce professional and attention-grabbing print materials, it’s our fine-tuned experience that really impresses our clients. Aside from producing quality copy and the great design on your print materials, the next biggest hurdle […]
While many businesses are embracing digital marketing to take their companies to the next level, there is one form of print that still matters: direct mail campaigns. Direct mail can include a wide range of pieces including coupons, circulars, catalogues, and promotional offers. The good news is that direct mail resonates with consumers of diverse […]
Direct mail campaigns have long been an indispensable part of any solid marketing strategy because they incorporate the sense of touch, which is something digital marketing cannot do. For all their proven success driving sales generation, strongly targeted mailing pieces can be difficult to create. When it comes to direct mail, the old adage that […]
