Although digital has dominated the marketing landscape for more than a decade, direct mail is still relevant for building your brand and expanding your consumer base. Studies show that direct mail is very effective at driving sales and developing a targeted awareness for your brand.
At Pel Hughes, we believe in the power of the tactile; in the irreplaceable impact of an item someone can hold in their hands. Something that says “hey, this is who we are.” to existing and new customers.
That’s why we love USPS’s “Every Door” Direct Mail tool. If you haven’t heard of it, you’ll probably never want to live without it after today. Every Door helps brands tap into targeted direct mail campaigns with an interface that allows businesses to select recipients from demographic data collected by the US Census.
For example, a company can target certain age groups and household income levels. Then, once the target demographics are set, users can select postal routes for delivery within a geographic area.
What can be sent with Every Door direct mail?
Every Door allows companies to send a variety of direct mail items including:
- Product samples
How much does Every Door cost?
Each piece sent through Every Door costs less than the price of a postage stamp.
Can I use materials developed by a printing company?
Absolutely. Our experts at Pel Hughes work with companies who use Every Door. We help them develop professional and exceptional direct mail campaigns including postcards, flyers, brochures, and more. Working with a printing company gives businesses the power to develop pieces that protect their brand’s image and make a lasting impression on customers.
Is Every Door easy to use?
Getting started with Every Door is as easy as creating a USPS account, which you can do by clicking here. Then, you can select routes using the USPS mapping tool. Next, you create a mail piece, which can be done on your own or by working with a printing company. Once your mail pieces are ready, all you have to do is bring them to your local post office and pay. USPS will take care of the rest and deliver each mail piece to recipients that meet your demographic criteria on the routes you have selected.
Every Door is a time-saving and cost-effective way to spread awareness for your brand and generate new sales. If you need polished, quality direct mail campaigns, give our team at Pel Hughes a call at (504) 486-8646 or fill out our simple contact form. After learning more about your needs, we can give you a quote and get started developing a campaign that harnesses your brand’s unique voice.