The time to think about and prepare for your next trade show is right after your last one. Before you hit the trade show floor, having your game plan, your players, and your props in order is important to make a serious impact on trade show attendees (aka: your potential prospects and customers). When it comes to preparing for your trade show, give yourself ample time. Rushing this process can leave stones unturned and a lackluster impact on others.  

Attracting Attention 

A trade show offers a limited amount of time to grab your prospect’s attention. Knowing who you want to attract is your first step. Developing a game plan of how to attract them is your second. Once you’ve defined your ideal prospects, you need to understand what will catch their interest. People are visual creatures. Your booth needs to look sharp with professional signage, banners, and posters. Overuse of these important items though can do more harm than good. We recommend consulting with our team at Pel Hughes. Our experts can help you develop clean, eye-catching materials—from brochures to banners—for your booth that are cohesive with your brand.  

Choosing What to Share 

When you’re working a trade show, it’s crucial that you know what to say, how to say it, and in what order to say it. Working on this ahead of time, with your target audience in mind, can develop maximum verbal efficiency with minimal time. You’ll be able to deliver the information about your product or service that people need to receive in order to take things to the next level.  

Showmanship 

This is mostly about how to present your facts with flair and style. Your pitches and presentations should be short and professional. Avoid being overly aggressive with your tactics as this behavior can be off-putting.  

What works best for you depends on a happy balance of you, your product, and your target audience. Practicing your unique approach to your brand ambassadorship will help you maintain professionalism without appearing too casual—or worse—desperate.  

Participating in a trade show is about getting the word out about present and future products and services. Preparation beforehand increases the chances of connecting with those who want what you have to offer. If you need help developing an attention-grabbing booth that leaves a lasting impression, fill out a contact form on our website or call us at (504) 486-8646.

With today’s fast paced environments, you need something that can grab attention and convey information quickly. Vinyl banners are a must. Vinyl banners are great for promoting products, conferences, sporting events, corporate gatherings, or even personal events such as birthday or graduation parties. They are most effective if you incorporate large, bright images as they easily get attention.  People usually special promotion, event, team or school.

 

Designing a vinyl banner

For the most part, designing files for banner printing requires the same procedures as any other products. However, are a few designer tips for this product that you can take into account. They are as follows:

  • When designing files for larger banners, there tends to be more flexibility in terms of resolution for vector-based elements. One would be able to get away with submitting files that have a 150 dpi. Keep in mind that this does not apply to image based elements. Images such as logos and photographs should always be at 300 dpi.

72 dpi vs 300 dpi

  • Banners that have the grommet option selected should always account for this in the bleed. For instance, the normal recommended bleed is .125 inches. On banners with grommets, bleeds are recommended to go up to a square inch on all corners.

vinyl banners pel print

  • Remember that all files are always converted to CMYK before printing. Any neon’s and Pantones cannot be printed on banners. Be sure that when designing files for the banners, you are doing so in CMYK. This will ensure that you get a clearer idea of the color densities on your banner piece.  Keep in mind that different screens produce different colors; final prints will not be able to match 100% what is seen on the screen.

rgb vs cmyk

 

Design tips:

  • The type of vinyl matters depending on the occasion. Glossy banners work best when you are hanging them inside, away from natural light. Matte banners are perfect for outdoor advertising. If you hang glossy banners outside it can sometimes be difficult to read the words due to the glare during the daytime.

  • If you are looking to reuse your banner, don’t include information that could easily change such as a price point or date. It’s better to advertise saying “Everything 50% Off Regular Price–This Friday, Saturday and Sunday” instead of “All Meals Just $5.99 on Saturday, May 12”. This way you’ll end up with banners that can be reused time and time again. The best part–banners can be rolled up, folded, etc., making them extremely convenient to store for later use.

  • Determine the space you need to hang your banners carefully; take measurements of the space(s) when possible. Consider how you could be mounting the banners. They can be set up with grommets that allow for roping the banners, or pockets to slip poles through. If you are using ropes to tighten the banner corners, then consider the room you would need to stretch the banner.