We all know that tourists come from all over the place to vacation in New Orleans, but did you ever realize just how much business is done here in the Big Easy? It might seem strange, given the…vibe..of the city, but believe it or not, we are home to the country’s 6th largest convention center: […]
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The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Consistency is just something that is invariable, like your coffee habit. And just like your coffee habit, brand consistency is completely necessary for the […]
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Direct mail gets a bad rap, and we all know it. In an ever-evolving world of technology and marketing, there seem to be hundreds of more “glamorous” tools to connect customers with your brand, but businesses still integrate this old school method in their efforts. Why? Because direct mail is not dead. According to a […]
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