4 Interactive Print Ad Examples

Print advertising has been around long before the internet. It is one of the most original forms of advertising and has not gone out of style even with the introduction of new methods like social media advertising campaigns. An interactive print advert is a new form of print advertising used to better engage with the […]

Video Marketing on a Budget

It is now common knowledge that every business with an online presence must invest in video marketing. Video content is engaging, helps explain the features of the product and gives a storyline. However, creating quality videos may be a challenge if you are working on a shoestring budget. Video marketing is becoming an expensive project, […]

Print Advertising vs. Digital Advertising – When to Use What

John Wanamaker, a 19th century department store tycoon from Philadelphia, once said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Mr. Wanamaker had only print options at his disposal and advertising at the time was in its earliest stages, so imagine how confused he would have been if he […]

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