Higher Ed Marketing Trends for 2025 

 Advanced technology, data, and personalization are redefining higher ed marketing in 2025. As powerful technology becomes more widely available, educational institutions are turning to marketing experts to gain a competitive edge in attracting prospective students. This, paired with the fact that college-age individuals rely heavily on technology themselves, makes a compelling case for universities and […]

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Targeted Mailing Lists & Direct Mail 

Targeted mailing lists are the engines behind compelling and effective direct mail. A targeted mailing list makes it possible to improve personalization, segment your audience, and keep your brand messaging relevant for your recipients.   With AI and machine learning, mailing lists are carefully curated, which makes them more effective than ever before.  Top Benefits […]

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Small Business Marketing: Direct Mail and Facebook Ads 

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If you’re looking to improve your small business marketing efforts in 2025, we recommend adding direct mail and Facebook ads to your arsenal of tools. It’s no secret that small business marketing involves tight budgets and limited resources. This reality means that the type of marketing and its quality is highly important to enjoying good […]

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