6 Best Practices for Direct Mail Advertising

6 Best Practices for Direct Mail Advertising - Pel Hughes print marketing new orleans

While direct mail advertising is decreasing, it is still 37 times more effective than email, according the Data and Marketing Association. Given the success of direct mail in advertising and marketing campaigns, it’s important to craft well-executed and creative messages to influence consumers. Below are 6 proven practices to ensure your consumers are reached and […]

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Real-time Data Meets Direct Mail Marketing

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Real-time Data Meets Direct Mail Marketing - Pel Hughes print marketing new orleans

Despite a global transition to everything digital, direct mail marketing continues to dominate. Direct marketers continue to spend $45 billion each year in the United States. 80% of consumers engage with direct mail, and 95% of 18-29 year olds claim to have a positive response when receiving direct mail. Given the high performance and preference […]

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Significance of Engagement Marketing through Direct Mail

Significance of Engagement Marketing through Direct Mail - Pel Hughes print marketing new orleans

Rather than viewing consumers as passive receivers of information, engagement marketing is a concept that looks at consumers as active members in the marketing process. Engagement marketing seeks to engage consumers and encourage them to participate in the building of a brand. Naturally, one might expect that digital mail is the best way to reach […]

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