Your business card is a visual representation of you and your brand, so it’s important to design a business card that provides the reflection you crave. Many people are handed business cards every day, so it pays to make sure yours stands out. With the right design, you can leave a lasting impression on someone who could become your next customer. Follow these steps to design the business card perfect for your business.
Decide on a Message
Think about what message you are wanting to send with your business card. Do you want to appear unique? Creative? Professional? What are you hoping your brand communicates about you? Reflect on your personal brand identity so that you can share this messaging with your designer.
Consider a Different Shape
In a world full of the same rectangular cards, one easy way to stand out is to use a different shape. Technology is available today through new printing techniques that allow you to cut your card in any shape you want while still allowing you to print in bulk. You might prefer rounded corners, a card in the shape of your product, a shape that mimics your logo, or cards that have a portion of the card cut out for artistic purposes.
Add Your Logo and Other Graphics
Next, add your logo and other desired graphics on the card. You can work the text around these visual elements. Ensure that your logo has its own place to shine as this is what most people will associate with your brand. Some designers prefer to use one side of the card for your logo and the other for your information and other graphics. Additional graphics can fill the space on a business card. These graphics allow you to provide a more creative look to your card. You can showcase pictures of your staff, products, small and big logos or other images or graphics that reflect your business.
Decide on Text
This is an important consideration because it is what you explicitly communicate to your customer. Consider adding the following information to your card, as needed:
- Your business name
- Your name
- Phone number
- Business address
- Job title
- Email address
- Fax number
- Website URL
- Social media contact information
- Business slogan
- QR code
Select Your Typography
Now that you have narrowed down your graphics and text, you will need to think about how you want your card to look. Consider the size of each block of text on your card. Everything needs to be 8 pts. minimum for people to read. However, you might want certain text to stand out more by making it larger, such as your name or the name of your business. You may also want to retain some white space for a more professional look. Choose a font that mirrors your personality. Use a color scheme that reflect your branding. Stick to colors that provide a nice contrast on the card but that are also easy to read.
Add Special Touches
There are many more ways that you can make your card stand out. One option is to use embossing, which creates a three-dimensional image and emphasizes certain areas of your card. Or, you can choose the reverse with letterpressing in which the printer presses the paper down while it inks it, making it look engraved. Foil stamping makes your text shiny. Spot UV coating provides a sheen to certain parts of a card. Another way to make your card stand out is to make it wider and thicker. You can also consider alternative materials like metal or rubber or use scented inks. Finally, transparent cards create a modern, sleek design.
After you take the steps to design the perfect card for your business, reach out to a designer at Pel Hughes to make your vision a reality.