Significance of Engagement Marketing through Direct Mail

Significance of Engagement Marketing through Direct Mail - Pel Hughes print marketing new orleans

Rather than viewing consumers as passive receivers of information, engagement marketing is a concept that looks at consumers as active members in the marketing process. Engagement marketing seeks to engage consumers and encourage them to participate in the building of a brand. Naturally, one might expect that digital mail is the best way to reach […]

Read more

Direct Mail: Still the Lowest Cost-Per-Lead and Highest Conversion Rate

Direct Mail - Still the Lowest Cost-Per-Lead and Highest Conversion Rate - Pel Hughes print marketing new orleans

At first glance, it may be difficult to imagine how direct mail can generate a lower cost-per-lead than email. Postage costs continue to rise, and not to mention the costs of designing and printing, it starts to sound like direct mail campaigns are pretty expensive. However, when we hear phrases such as “lowest cost-per-lead” and […]

Read more

DPI for Printing: What Is It and What Works Best?

DPI for Printing_ What Is It and What Works Best_ - Pel Hughes print marketing new orleans

One of the most important factors to consider when printing is DPI, or dots per inch. Basically, DPI is a measure of special printing dot density which consists of the number of individual dots that can be placed in a line within the span of 1 inch. When choosing a resolution, it’s all about determining […]

Read more
https://nk35fa.a2cdn1.secureserver.net/wp-content/uploads/2023/07/Database-Services_Blog.mp4?time=1744735871
https://nk35fa.a2cdn1.secureserver.net/wp-content/uploads/2023/07/LargePostcards_REVISED.mp4?time=1744735871
https://nk35fa.a2cdn1.secureserver.net/wp-content/uploads/2023/07/Political-Campaigns_BLOG.mp4?time=1744735871
https://nk35fa.a2cdn1.secureserver.net/wp-content/uploads/2023/07/TraditionalPrinters_Blog-1.mp4?time=1744735871
Popular
Recent
Comments
Tags
advanced printing blogging brochures business cards campaign automation catalogues content marketing copywriting tips database management digital advertising digital marketing direct mail direct mail copy direct mail tips email email marketing eNewsletter flyers flyers and brochures graphic design inbound marketing landing pages leaflets magazine advertising management system marketing marketing mobile marketing personalization personalized marketing personalized url print print advertising print and digital advertising printing printing companies printing company print marketing PURLs qr codes social media social media advertising variable data printing website marketing writing tips writing tips for advertising

Tags

advanced printing blogging brochures business cards campaign automation catalogues content marketing copywriting tips database management digital advertising digital marketing direct mail direct mail copy direct mail tips email email marketing eNewsletter flyers flyers and brochures graphic design inbound marketing landing pages leaflets magazine advertising management system marketing marketing mobile marketing personalization personalized marketing personalized url print print advertising print and digital advertising printing printing companies printing company print marketing PURLs qr codes social media social media advertising variable data printing website marketing writing tips writing tips for advertising